JobsGenerac

Sales Development Representative (Entry Level)

Generac · Chicago, IL

Posted Sep 2, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you had to teach someone else about a product you knew well but they didn't.

ability to translate product knowledge into simple, useful training for store associates

Tell me about a time you convinced someone to try a new approach or idea when they were resistant to change.

persuasion skills needed to sell new in-store programs to retail field leadership

Describe a situation where you had to build a relationship with someone you didn't report to but needed cooperation from.

skill at influencing store managers and staff without formal authority

Tell me about a time you had to give a presentation to a group, large or small, and how you prepared for it.

presentation skills needed to train associates and pitch programs to field leadership

Describe a time you had to make a quick decision that balanced what the customer wanted with what was best for the company.

judgment in weighing customer satisfaction against business interest

Technical

How would you explain the difference between a portable generator and a home standby unit to someone who has never bought either?

basic product knowledge and ability to translate specs into plain language for a customer

What does a planogram mean to you, and why does it matter for driving sales?

whether the candidate understands retail merchandising basics relevant to the role

Tell me about your experience using a CRM like Salesforce, or how you'd approach learning one if you haven't used it before.

comfort with data entry and CRM systems used to track sales activity

Situational

Walk me through how you would plan a week covering multiple retail stores spread across your territory.

whether the candidate can build a realistic, efficient travel and coverage schedule without daily supervision

Say you walk into a store and find the generator display torn down, product missing from the planogram, and the manager too busy to talk. What do you do?

problem-solving and initiative when store execution falls apart without direct authority

How do you decide which stores or tasks get your attention first when everything feels urgent?

prioritization and time management across a large territory

A customer in the store asks you a question about a Generac product you don't know the answer to. What do you do in the moment?

honesty, composure, and problem-solving under uncertainty in front of a customer

This job involves being on the road up to 75 percent of the time. How have you handled a heavy travel or on-the-go schedule before, or how do you expect to manage it?

realistic expectations and stamina for constant travel and independent work

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Generac has an exciting entry level Sales Development Representative position! The Sales Development Representative is responsible for a territory where they are accountable to grow POS sales at the store level. This role educates store associates on Generac’s product lines, answers questions from consumers, and pro’s buying the company’s products and providing support to the dealer channel for specific retail customers’ SF&I programs. The Sales Development Representative works with retailer field leadership to sell new ideas on how to grow the Generac brand across the store. Compensation for this role: $53,000 plus commission This position will be supporting one of the following markets: - Michigan / Ohio - Florida - Georgia - Wisconsin Job Description: • Drive incremental sales growth by selling all Generac product lines across multiple retail accounts by educating store associates and end users about the company’s products and brand and by using in-depth knowledge of product application and specifications to assist customer in selecting the product that best meet their needs. • Collaborate with the retail field leadership team to execute new in-store programs to drive awareness and increase sales. • Collaborate with retail store management to ensure the planograms are executed for portable generators and home standby units and is accurately stocked with Generac products for displays, end caps, buildouts in the stores. • Develop and maintain strong relationships with store managers, key decision-makers, and other relevant personnel in assigned retail locations. • Maintain and update records of sales activities, customer interactions, and market conditions in Salesforce. Education • Bachelor’s degree or equivalent experience Certification / License • Valid driver’s license with the ability to travel locally up to 75% of the time Work Experience Knowledge / Skills / Abilities • Excellent written and oral communication skills • Effective presentation skills for small and large groups • Strong problem-solving skills • Ability to work independently • Ability to make decisions in the best interest of the customer and company • Ability to multi-task and prioritize activities according to importance and urgency • Ability to react well under pressure • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software. • Willingness to travel frequently within the designated region Preferred Job Requirements Education • Bachelor’s degree in business, Finance, or Accounting. Knowledge / Skills / Abilities • Highly motivated with excellent communication, presentation, and training abilities. Strong organizational skills and attention to detail • Experience using CRM like salesforce • Ability to build a weekly schedule While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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