JobsGenerac

Sales Development Representative (Entry Level)

Generac · Chicago, IL

Posted Sep 2, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you had to teach someone something technical when they didn't have much background in it.

ability to translate product knowledge into simple terms for store associates who aren't experts

Tell me about a time you built a relationship with someone who was initially not interested in working with you.

persistence and interpersonal skill in winning over gatekeepers like store managers

Describe a situation where you had to prioritize several urgent tasks in the same day. How did you decide what came first?

ability to multitask and triage under real field pressure

Tell me about a time a customer or store associate asked you a question you didn't know the answer to. What did you do?

honesty and resourcefulness rather than bluffing through gaps in knowledge

Tell me about a goal you had to hit on your own, without much daily oversight. How did you keep yourself on track?

self-direction and accountability, since this role runs independently across a territory

Technical

How would you explain the difference between a portable generator and a home standby unit to a customer who's never bought either?

basic grasp of the product line and ability to match features to customer needs

What's your experience with Salesforce or a similar CRM, and how have you used it to track your activity?

actual hands-on familiarity with CRM tools versus just having heard of them

How comfortable are you giving a short presentation to a group of store employees, and can you give an example of when you've done something similar?

real presentation experience versus stated comfort with public speaking

Situational

Walk me through how you'd plan a week covering multiple retail stores spread across your territory.

whether the candidate can build a realistic travel and time-management routine for a field role with 75 percent travel

A store manager tells you they don't have shelf space for the generator display you're supposed to set up. What do you do?

persistence and relationship skills when a retail partner pushes back on execution

You walk into a store and the planogram isn't being followed at all. How do you handle the conversation with the associates there?

tact and initiative in correcting execution issues without damaging the relationship

If you noticed a competitor's product was getting better placement than Generac's in a store, what would you do about it?

competitive instinct and ability to advocate for the brand at the shelf level

If you noticed sales in one store were flat while a nearby store was thriving, how would you figure out why?

analytical thinking and use of sales data to diagnose problems at the store level

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Generac has an exciting entry level Sales Development Representative position! The Sales Development Representative is responsible for a territory where they are accountable to grow POS sales at the store level. This role educates store associates on Generac’s product lines, answers questions from consumers, and pro’s buying the company’s products and providing support to the dealer channel for specific retail customers’ SF&I programs. The Sales Development Representative works with retailer field leadership to sell new ideas on how to grow the Generac brand across the store. Compensation for this role: $53,000 plus commission This position will be supporting one of the following markets: - Michigan / Ohio - Florida - Georgia - Wisconsin Job Description: • Drive incremental sales growth by selling all Generac product lines across multiple retail accounts by educating store associates and end users about the company’s products and brand and by using in-depth knowledge of product application and specifications to assist customer in selecting the product that best meet their needs. • Collaborate with the retail field leadership team to execute new in-store programs to drive awareness and increase sales. • Collaborate with retail store management to ensure the planograms are executed for portable generators and home standby units and is accurately stocked with Generac products for displays, end caps, buildouts in the stores. • Develop and maintain strong relationships with store managers, key decision-makers, and other relevant personnel in assigned retail locations. • Maintain and update records of sales activities, customer interactions, and market conditions in Salesforce. Education • Bachelor’s degree or equivalent experience Certification / License • Valid driver’s license with the ability to travel locally up to 75% of the time Work Experience Knowledge / Skills / Abilities • Excellent written and oral communication skills • Effective presentation skills for small and large groups • Strong problem-solving skills • Ability to work independently • Ability to make decisions in the best interest of the customer and company • Ability to multi-task and prioritize activities according to importance and urgency • Ability to react well under pressure • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software. • Willingness to travel frequently within the designated region Preferred Job Requirements Education • Bachelor’s degree in business, Finance, or Accounting. Knowledge / Skills / Abilities • Highly motivated with excellent communication, presentation, and training abilities. Strong organizational skills and attention to detail • Experience using CRM like salesforce • Ability to build a weekly schedule While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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