JobsAssociated Bank

Treasury Management Product Manager

Associated Bank · WI

Posted Aug 24, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a treasury management product you owned end to end, from the initial idea through launch and into ongoing management. What was your role at each stage?

whether the candidate has actually run a full product lifecycle versus only touching pieces of one

Tell me about a time you had to get buy-in from a business line or internal partner who didn't see the value in what you were proposing.

real cross-functional influence skills versus just describing collaboration in the abstract

Tell me about a cross-functional product launch you coordinated. What went wrong with timelines or resources, and how did you handle it?

project management skill under real-world coordination failures, not idealized planning

Tell me about a time your product recommendation was rejected by leadership or a senior partner. What did you do next?

resilience and judgment when a strategic idea doesn't get approved

Technical

Tell me about a treasury product, like ACH, wire, lockbox, or positive pay, that you improved. What was broken or missing, and how did you figure out what to fix?

depth of hands-on knowledge of specific treasury products rather than generic product management language

How would you build a business case for a new treasury product enhancement, and what data would you actually pull together to support it?

whether they know how to build profitability and market analysis rather than just describing the idea

What do you know about the Accredited ACH Professional certification and Nacha rules, and where have those rules actually shaped a decision you made on a product?

whether they have real regulatory grounding in ACH or are just aware the certification exists

How do you typically monitor a product's profitability after launch, and what would make you recommend sunsetting or overhauling it?

comfort owning ongoing financial performance of a product, not just the exciting build phase

Situational

Say you're six months into managing a product and revenue is flat against goal while a competitor just launched something similar. What do you do first?

how they diagnose performance problems and prioritize action under commercial pressure

Describe a project where legal, audit, credit, or compliance pushed back on something you wanted to launch. How did you resolve it?

ability to navigate regulatory friction without either steamrolling compliance or letting the project die

If a client-facing team came to you saying customers are confused about a product feature, how would you go about fixing that, from training materials to the product itself?

whether they think about internal enablement and client experience as part of the product, not just launch mechanics

What's a competitive move in treasury management, by another bank or a fintech, that you've had to respond to or that you think Associated Bank should be watching?

whether the candidate follows the competitive landscape with specifics rather than generalities

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The full job description

As published by Associated Bank.

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. As a Treasury Management Product Manager at Associated Bank, you'll lead the strategy and growth of assigned treasury management products and solutions, from product development and positioning through ongoing lifecycle management. You’ll shape solutions that meet customer needs, drive revenue, and strengthen Associated Bank’s competitive position while partnering across the organization to bring new ideas to market. This role offers the opportunity to influence strategy, collaborate with senior partners, and make a visible impact on the growth of the business. Key Accountabilities • Develop   strategic plans for assigned products, including value propositions, growth goals, distribution strategies, and strategic initiatives. • Drive   the design, development, launch, and ongoing management of new and enhanced products, services, and channels. • Analyze   market trends, competitive activity, customer needs, and profitability to identify opportunities and recommend product enhancements. • Partner   with Product Directors, Product Managers, business lines, and internal teams to deliver cohesive customer solutions. • Manage   product performance, revenue goals, and profitability while identifying opportunities to improve results. • Coordinate   cross-functional teams, resources, timelines, and communications to successfully implement product initiatives. • Ensure   products and processes align with applicable legal, audit, credit, and regulatory requirements. • Build   product knowledge and training resources to support internal teams and external clients. Education & Experience Required • Bachelor’s degree in Business, Marketing, Management, or a related field, or an equivalent combination of education and experience. • 4+ years of experience in product management, product development, business, management, marketing, or a related field. • Extensive knowledge of treasury management products. • Ability to earn the Accredited ACH Professional (AAP) certification within 2 years. Preferred • Certified Treasury Professional (CTP) certification or ability to earn it within 2 years. • Experience developing and managing financial products, including product strategy, profitability, and lifecycle management. Why You’ll Love Working Here At Associated Bank, you’ll have the opportunity to turn ideas into solutions that create meaningful value for customers and the business. You’ll work alongside talented colleagues across the organization, build expertise in treasury management, and have opportunities to grow your career through challenging, high-impact work.   Apply today to make an impact. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life.  • Retirement savings including both 401(k) and Pension plans.  • Paid time off to volunteer in your community.  • Opportunities to connect with others through our diversity-focused Colleague Resource Groups.  • Competitive salaries with professional development and advancement opportunities.  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.   • Personal banking, loan, investment and insurance benefits.  Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on  Facebook ,  LinkedIn  and  X .   Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact  leavesandaccommodations@associatedbank.com  if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice  English or Spanish . Know Your Right to Work  English  or  Spanish . Associated Bank is Pay Transparency  compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $83,230.00 - $142,680.00 per year

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