JobsGenerac

Sales Development Representative

Generac · Pewaukee, IL

Posted Sep 2, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you had to teach someone who wasn't very interested in learning about a product you were selling.

ability to train disengaged store associates and make product knowledge stick

Tell me about a time you noticed a display or shelf wasn't set up the way it was supposed to be. What did you do?

attention to detail and initiative around planogram compliance

Describe a time you built a relationship with someone who was initially difficult to work with.

relationship-building persistence with gatekeepers like store managers

Tell me about a presentation you gave to a group, big or small, and how you prepared for it.

comfort and skill presenting to store staff or leadership groups

Tell me about a time a sale or program didn't go the way you expected. What did you learn from it?

resilience and reflection after setbacks in a field sales environment

Technical

How would you explain the difference between a portable generator and a home standby unit to a customer who knows nothing about either?

basic product knowledge and ability to translate specs into plain language

How do you keep track of your customer visits and follow-ups so nothing falls through the cracks?

familiarity with CRM discipline, specifically Salesforce logging habits

How do you decide which stores in your territory need the most attention in a given week?

data-driven or judgment-based prioritization of accounts by sales potential

Situational

Walk me through how you'd plan a week covering multiple retail stores spread across your territory.

whether the candidate can prioritize travel and store visits without daily supervision

A store manager tells you they don't have room for your end cap display this month. What do you do next?

how the candidate handles pushback from retail partners without damaging the relationship

You show up to a store and the shelves are out of stock on your best-selling unit right before a holiday weekend. What's your move?

problem-solving under time pressure and ownership of sales outcomes

What would you do if you found out a competitor's product was being promoted more heavily than Generac's in one of your stores?

competitive instinct and willingness to advocate for the brand internally and with retailers

This role expects travel up to 75 percent of the time. What does that actually look like for you day to day, and how have you handled a heavy travel schedule before?

realistic expectations and stamina for a road-heavy job

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Generac has an exciting entry level Sales Development Representative position! The Sales Development Representative is responsible for a territory where they are accountable to grow POS sales at the store level. This role educates store associates on Generac’s product lines, answers questions from consumers, and pro’s buying the company’s products and providing support to the dealer channel for specific retail customers’ SF&I programs. The Sales Development Representative works with retailer field leadership to sell new ideas on how to grow the Generac brand across the store. Compensation for this role: $53,000 plus commission This position will be supporting one of the following markets: - Michigan / Ohio - Florida - Georgia - Wisconsin Job Description: • Drive incremental sales growth by selling all Generac product lines across multiple retail accounts by educating store associates and end users about the company’s products and brand and by using in-depth knowledge of product application and specifications to assist customer in selecting the product that best meet their needs. • Collaborate with the retail field leadership team to execute new in-store programs to drive awareness and increase sales. • Collaborate with retail store management to ensure the planograms are executed for portable generators and home standby units and is accurately stocked with Generac products for displays, end caps, buildouts in the stores. • Develop and maintain strong relationships with store managers, key decision-makers, and other relevant personnel in assigned retail locations. • Maintain and update records of sales activities, customer interactions, and market conditions in Salesforce. Education • Bachelor’s degree or equivalent experience • Certification / License • Valid driver’s license with the ability to travel locally up to 75% of the time Work Experience Knowledge / Skills / Abilities • Excellent written and oral communication skills • Effective presentation skills for small and large groups • Strong problem-solving skills • Ability to work independently • Ability to make decisions in the best interest of the customer and company • Ability to multi-task and prioritize activities according to importance and urgency • Ability to react well under pressure • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software. • Willingness to travel frequently within the designated region Preferred Job Requirements Education • Bachelor’s degree in business, Finance, or Accounting. Knowledge / Skills / Abilities • Highly motivated with excellent communication, presentation, and training abilities. Strong organizational skills and attention to detail • Experience using CRM like salesforce • Ability to build a weekly schedule • While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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