JobsAssociated Bank

Retail Banking Development Officer - Western WI (Float)

Associated Bank · La Crosse, WI

Posted Sep 13, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a time you coached a Relationship Banker who was struggling with sales performance. What did you actually do, and what changed?

whether they have a concrete, repeatable coaching method versus just vague encouragement

Tell me about a time you gave real-time feedback right after observing someone on the branch floor. How did you frame it so it landed well?

comfort with in-the-moment coaching and delivering feedback without damaging the relationship

Since this role covers multiple branches across Western Wisconsin, tell me about a time you had to adjust your coaching style for different branch cultures or different managers.

adaptability and awareness that coaching isn't one-size-fits-all across a network

Describe a training session or workshop you built from scratch. What was the goal and how did you know it worked?

instructional design skill and whether they measure training effectiveness, not just deliver content

Tell me about a time you had to influence a branch leader who didn't report to you to change how their team operated.

ability to lead without direct authority, which is central to a coaching/development role

Give me an example of a time your coaching didn't work the way you expected. What did you learn and what did you do differently next time?

self-awareness and willingness to adjust their approach rather than blaming the banker

Technical

How do you go about analyzing branch sales trends to figure out what's actually driving a slump versus what's just noise?

real analytical skill with sales metrics, not just familiarity with dashboards

How do you make sure a sales process or new tool actually gets used consistently across branches instead of fading out after a few weeks?

understanding of adoption and reinforcement, not just rollout

What's your experience with retail banking compliance requirements, like Bank Secrecy Act training or spotting suspicious activity, and how would you weave that into coaching conversations?

whether they can integrate compliance awareness into everyday coaching rather than treating it as separate

Situational

You pull the sales metrics for a branch and see one Relationship Banker consistently underperforming on referrals but strong on customer satisfaction scores. How do you approach building their development plan?

ability to read data holistically and tailor coaching rather than applying a one-size-fits-all fix

A branch manager pushes back on your feedback about their team's sales process, saying you don't understand their local market. What do you do?

how they handle resistance from peers or leaders without losing credibility or authority

You have five branches to visit this week and one is in crisis over a compliance issue while another just needs a routine check-in. How do you prioritize your time?

practical judgment about travel logistics and where coaching effort matters most

How would you go about building trust with a team of Relationship Bankers who see you as someone from outside their branch coming in to judge them?

interpersonal skill in earning credibility quickly as a traveling, non-local presence

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The full job description

As published by Associated Bank.

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. The Retail Banking Development Officer strengthens sales performance across the branch network by coaching Relationship Bankers and improving customer engagement. This role helps teams build deeper relationships, grow business results, and develop professionally. You’ll have a direct impact on both colleague success and overall retail growth. Key Accountabilities • Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills • Conduct in-branch observations and deliver real-time, actionable feedback to drive performance • Analyze sales metrics to identify trends and create targeted development plans • Partner with branch leaders to improve team effectiveness and achieve business goals • Facilitate training sessions on sales techniques, products, and customer engagement • Support consistent execution of sales processes and tools across branches • Collaborate with cross-functional teams to align training with business strategies Education & Experience Required • Bachelor’s degree or equivalent experience. Business, Finance, HR, or related field • 5+ years of experience in retail banking, financial services, or sales coaching • 2+ years of success in a customer-facing banking role such as Branch Manager, Market Manager, or similar role • Valid driver’s license and ability to travel between branch locations Preferred • Successful multi-branch experience with proven experience within a sales leadership role Why You’ll Love Working Here You’ll join a collaborative team focused on growth, development, and delivering strong customer outcomes. This role offers the opportunity to build leadership skills, expand your impact, and shape the success of retail teams across the network. Apply today to make an impact! We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life.  • Retirement savings including both 401(k) and Pension plans.  • Paid time off to volunteer in your community.  • Opportunities to connect with others through our diversity-focused Colleague Resource Groups.  • Competitive salaries with professional development and advancement opportunities.  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.   • Personal banking, loan, investment and insurance benefits.  Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on  Facebook ,  LinkedIn  and  X .   Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact  leavesandaccommodations@associatedbank.com  if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice  English or Spanish . Know Your Right to Work  English  or  Spanish . Associated Bank is Pay Transparency  compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $71,400.00 - $122,400.00 per year

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