Market Strategy & Promotions Intern

What do you know about CEFCU and how a credit union is different from a bank?

What they are checking: Whether they understand the member-owned model, which shapes how a credit union markets itself.

Tell me about a marketing or promotions project you've worked on, in class or outside of it.

What they are checking: Hands-on experience they can bring and whether they can explain their own contribution clearly.

Tell me about a time you had an idea that your group didn't go with. What did you do?

What they are checking: How they handle their ideas being turned down, which happens often in marketing work.

You have three small projects due the same week. How do you keep them on track?

What they are checking: Time management and communication with supervisors when workloads collide.

If CEFCU wanted to promote a new auto loan rate to members in Peoria, how would you approach the campaign?

What they are checking: Basic marketing thinking about audience, message, channels and how to measure whether it worked.

Financial promotions have rules about how rates and terms are advertised. How would you make sure your work is accurate?

What they are checking: Awareness that financial marketing is regulated and that details need checking with compliance before publishing.

How would you research what a younger audience, like college students, wants from a financial institution?

What they are checking: Curiosity and practical research methods, rather than assuming they already know the answer.

CEFCU talks about a professional, caring member experience. How should that show up in marketing?

What they are checking: Whether they connect marketing tone to the member experience instead of treating it as pure selling.

How would you measure whether a promotion succeeded?

What they are checking: Whether they think beyond likes and clicks to outcomes like new accounts or loans.

What tools have you used for design, social media or data, like Canva, Adobe, Excel or analytics dashboards?

What they are checking: Practical skills they can use from day one on marketing tasks.