JobsSC Johnson

Associate Brand Manager, Home Cleaning - Equity

SC Johnson · WI

Posted Sep 16, 2026 · We last checked this listing on Sep 20, 2026

Apply at SC Johnson

Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a time you took a brand's equity and stretched it into a new adjacency or category. What was the insight that made you believe it had the right to play there?

whether the candidate can connect brand equity to real growth decisions rather than just running campaigns

Tell me about a global brand you worked on that had to flex across different markets. What stayed the same everywhere, and what did you deliberately let local teams change?

understanding of the tension between global consistency and local relevance, a core tradeoff in this role

Give me an example of translating a consumer insight into a brand strategy that actually changed what the brand did, not just what it said.

depth of insight work versus surface-level restating of research

Tell me about a time you partnered with an innovation team to turn a brand strategy into an actual pipeline of new products. What friction came up between the strategic vision and what was actually feasible to build or sell?

real cross-functional experience translating strategy into innovation roadmaps

Describe a project where something worked really well in one market and you had to figure out how to scale it elsewhere. What made it transferable, and what needed to change?

ability to identify and scale winning ideas, a named responsibility in the posting

Tell me about a time you had to lead or influence a project across multiple time zones and cultures without a clean reporting line. How did you keep things moving?

comfort operating with ambiguity and informal authority, which the posting flags explicitly

Tell me about a time you pushed back on an established way of working because you thought there was a better approach. What happened?

whether the candidate actually challenges convention or just says they do

Technical

How do you think about bringing an established brand like Windex or Drano to a younger audience without losing the people who already trust it?

grasp of brand modernization without alienating the existing base, a stated priority in the posting

What's an example of a global campaign or asset you've seen or worked on that traveled well internationally, and one that didn't? What made the difference?

pattern recognition and craft judgment around what makes creative genuinely portable across cultures

What CPG or FMCG experience do you have that would translate directly to working on household cleaning brands, and where do you think you'd have the steepest learning curve here?

honest self-assessment of relevant category experience and gaps

Situational

Say you're building the international brand foundation for Mr Muscle. How would you go about figuring out where the brand's equity is strong versus where it's borrowed or fading, across regions like Asia, Europe, and Latin America?

practical approach to equity diagnosis across diverse markets, not just familiarity with a template

Imagine a regional market team pushes back hard on a global brand platform, saying it won't work for their consumers. How do you handle that conversation?

influence and diplomacy skills when working across markets without direct authority

How would you decide when to respect a brand's heritage versus when to challenge and change what made it successful in the first place?

judgment about balancing legacy and reinvention, described directly in the posting's culture section

Practice this interview out loud.

Offer builds a real interview for this exact role at SC Johnson from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

Practice this out loud

The full job description

As published by SC Johnson.

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more. The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations. ABOUT THE ROLE The Associate Brand Manager, Home Cleaning - Equity will help shape the next generation of Mr Muscle, Windex and Drano across international markets. These are iconic brands with strong equities and enormous potential to connect with the next generation of consumers. We are looking for someone passionate about brand building, exploration and reinvention. This role sits at the intersection of brand strategy, equity and innovation. You will help build strong brand foundations that can travel globally while remaining relevant to consumers locally. You will partner closely with markets, agencies and the Marketing Innovation team to identify where our brands can stretch next  into new adjacencies, categories and consumer needs. Our business spans diverse consumers and cultures…We are looking for someone with genuine curiosity and passion for working across regions: someone energized by the challenge of building global brands with strong regional character and local relevance. This role has a high degree of ambiguity and empowerment - we are seeking new ideas, new ways of working and someone who wants to help create a winning and lasting brand legacy. KEY RESPONSIBILITIES • Help shape and activate the international brand equity and strategy for Mr Muscle, Windex and Drano. • Build strong brand foundations that enable our brands to stretch into new adjacencies and consumer needs, defining where each brand has the right to play and how its equity can unlock growth. • Work hand-in-hand with the Marketing Innovation team to translate brand foundations into innovation strategies and roadmaps. • Bring our brands to new and younger audiences, finding relevant ways to connect through culture. • Partner with markets and agencies to develop assets that can travel globally while remaining locally relevant. • Build strong relationships across Asia, Europe and Latin America, embracing different cultures, consumer behaviors and ways of communicating to make our global brands stronger. • Champion the consumer, translating insights and cultural understanding into growth. • Work across markets to identify what is working, learn fast, scale winners and improve our brands. • Lead and influence across different markets, cultures and time zones. • Operate with a high degree of ownership and empowerment, challenging established ways of working and making things happen. WHERE YOU EXCEL • You start with and champion the consumer through all elements of what you do. • You are passionate about creating brands with lasting foundations. Respecting what made them successful while modernizing and adapting them for the future. • You are curious about the world and energized by cultural differences. How consumers behave, how communication changes across markets and how global ideas become locally relevant. • You are excited by modern brand building and willing to explore new ways of connecting content and commerce. • You can connect brand strategy with growth opportunities, seeing how a strong equity can unlock new adjacencies, categories and consumer needs. • You can motivate and inspire others with your vision, collaborative approach and culture of respect. • You have a strong drive for results and a high sense of ownership, while remaining open to learning and different points of view. • You create space for good dialogue and open sharing of ideas, helping teams navigate toward more impactful outcomes. REQUIRED EXPERIENCE YOU’LL BRING • Bachelor's degree and minimum 5+ years of relevant experience, or 3+ years and an advanced degree. PREFERRED EXPERIENCES AND SKILLS • Demonstrated experience distilling consumer insights into meaningful and differentiated brand strategies. • Experience working on creative development, brand equity, innovation or integrated marketing programs. • Prior experience executing complex projects, adapting precedent and developing new solutions. • Global experience / exposure is ideal, but not required. Curiosity and enthusiasm for working across Asia, Europe and Latin America are important. • Prior FMCG / CPG experience preferred. JOB REQUIREMENTS • Full-time • Travel may be required • Must be flexible for calls/meetings across global time zones • Remote work is available once a week for eligible employees • This position is eligible for domestic relocation BENEFITS AND PERKS SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.   Inclusion & Diversity We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive. We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion . Better Together At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation. Equal Opportunity Employer The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law. Accommodation Requests If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com . All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster  for more information.

Apply at SC Johnson

Related jobs

Sr. Associate, AI Engineer

SC Johnson · WI

Posted Sep 17 · Verified Sep 20

Senior Analyst, Supplier Quality

SC Johnson · WI

Posted Sep 17 · Verified Sep 20

Associate Manager, Packaging Engineer

SC Johnson · WI

Posted Sep 17 · Verified Sep 20

Senior Analyst, Supply Planning

SC Johnson · IL

Posted Sep 16 · Verified Sep 20

Associate Manager,Supply Planning

SC Johnson · IL

Posted Sep 16 · Verified Sep 20

Senior Technical Specialist, Operation Lead, C team (T25)

SC Johnson · WI

Posted Sep 14 · Verified Sep 20