Jobs › Vera Bradley

Store Manager

Vera Bradley · Geneva, IL · $55,900–$76,900 a year · Full time

Posted Jul 14, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about the best hire you've made and how you found them.

What they are checking: Whether they recruit actively and know what traits predict success on a retail floor.

Tell me about a time you had to let someone go or manage a performance problem. How did you handle it?

What they are checking: Whether they address poor performance fairly and promptly with documentation rather than avoiding it.

What kinds of community or customer outreach have you used to bring new people into a store?

What they are checking: Whether they create sales opportunities beyond foot traffic, which the posting calls community activation.

Tell me about a time you had to keep a team motivated through change or a tough stretch.

What they are checking: Whether they keep morale and retention steady, which affects every result the store produces.

What would you do

Your store is trending ten percent behind plan halfway through the month. What do you do?

What they are checking: Whether they can diagnose the cause and act on staffing, selling behavior, and outreach rather than just pushing harder.

How do you set the pace on the sales floor yourself while still getting the operational work done?

What they are checking: Whether they lead by visible selling example as the posting expects while still running the store.

How do you prepare a store and team for the holiday season?

What they are checking: Whether they plan ahead on hiring, training, inventory, and staffing for the biggest weeks of the year.

About the work

Walk me through how you read a weekly sales report. Which KPIs do you look at first, and what do they tell you?

What they are checking: Whether they truly use data like conversion, average sale, and units per transaction to make decisions.

How do you build an individual development plan for an associate who wants to become a keyholder?

What they are checking: Whether they invest in growing people through specific goals and feedback, which keeps strong staff.

How do you keep labor in line with sales during slower seasons without hurting service?

What they are checking: Whether they understand scheduling as a business lever that balances cost and the customer experience.

What does operational excellence look like in a store you run?

What they are checking: Whether they have concrete standards for shrink, cash, visual, and process that they actually check.

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The full job description

As published by Vera Bradley.

YOUR ROLE As the Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You are passionate about developing a strong team to drive sales and deliver best-in-class customer service. “Operational Excellence” is your middle name, and your store always exemplifies Vera Bradley’s brand standards. Above all, you are a brand ambassador, consistently modeling and upholding Vera Bradley’s core values. You are committed to making the world a brighter place through every touchpoint! YOUR RESPONSIBILITIES You have a passion for driving sales : You lead by example with an exceptional sales ability and a strong presence on the sales floor, setting the pace for your team! You have strong business acumen and a strategic and analytical mindset. You continually analyze reporting, sales trend data and consumer insights to make data-based business decisions that drive sales and deliver KPI expectations. You generate new sales opportunities through customer outreach and community activation. You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You’re invested in your team’s development and take pride in helping associates grow through training, performance feedback, individual development plans and annual performance reviews. You believe in teamwork: You consistently provide ongoing performance feedback through real-time coaching. You make consistently connecting with your team a priority and drive associate engagement by celebrating your team's progress and performance! Brand standards are your best friend: You uphold Vera Bradley’s brand standards through exceptional visual merchandising. You communicate the brand’s aesthetic, philosophy and lifestyle to associates and customers. You provide a clean, organized and inviting environment for all! You’v e got integrity! You do the right thing, always uphold Vera Bradley’s core values and adhere to company policies and procedures. YOU’D BE GREAT FOR THIS ROLE IF … • You have 2+ years of prior retail management experience or proven Vera Bradley management ability. • You have proven experience engaging community through local outreach, in-store events and partnerships. • You’re available to work evenings, weekends, and holidays to support store opening, closing and peak business needs. • You’re at least 18 years of age. • You are a high school graduate (or equivalent), or ideally have a bachelor's degree in business, marketing or a related field. ENVIRONMENTAL AND PHYSICAL DEMANDS The requirements listed in this job description are representative of the essential duties, responsibilities, knowledge, skills and/or abilities as well as the environmental and physical demands an individual must meet to successfully perform this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Constant walking and standing; frequent bending, stooping and reaching • Strong sensory skills such as good eyesight, good hearing, and dexterity • Ability to consistently lift 10-35 lbs.; Occasionally lift up to 55 lbs. with the ability to push or pull more than 55 lbs. • Occasional overnight travel as required for company business BENEFITS • Bonus eligible position, bonus based on achievement of company metrics • Medical insurance PPO and High Deductible Health Plan options • Dental insurance, no cost preventative and 80%/20% restorative up to $2k per year • No cost vision benefit for those electing medical insurance • 401k with generous company match, immediate vesting (age and service requirement) • Generous MTO (Managed Time Off) • 9 paid company holidays • Volunteer paid time off • Paid bereavement leave • 2X salary employer provided life and AD&D insurance • Employer paid short-term disability insurance • Employer paid long-term disability insurance • HSA with employer contribution • Flexible spending accounts • Ancillary benefits including identity protection, legal services and pet insurance and individual policies through Aflac • EAP with access to work/life wellness support including no cost unlimited telephonic counseling services • Holistic wellness program providing no cost access to a variety of financial, physical and mental wellness experts • Annual birthday gift • Generous product discount • Professional development assistance and resources • Fitness centers at corporate offices • DailyPay option for wage payment Equal Opportunity Employer/Vets/Disabled Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. For more information, please click the following links: Vera Bradley's Equal Employment and Affirmative Action Policy Know Your Rights: Workplace Discrimination is Illegal (in English) Know Your Rights: Workplace Discrimination is Illegal (in Spanish) Pay Transparency (in English) Pay Transparency (in Spanish) E-Verify Participation Poster Right to Work Poster (English) Right to Work Poster (Spanish) California Privacy Notice If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com . Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address. Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled. Base Pay Range: $55,900.00 to $76,900.00 Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.

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