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Sr. Store Design Manager - Global HOKA

Deckers Brands · WI · Remote available · Full time

Posted Sep 22, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a store you designed from concept through opening. What went wrong and how did you handle it?

What they are checking: Whether they have truly owned design execution end to end, including the messy construction phase.

Tell me about a time you had to defend a design choice to senior leaders who wanted something different.

What they are checking: Whether they can advocate for design while respecting that strategy is set by Global Store Design leadership.

What would you do

A contractor says your fixture design can't be built within budget. What do you do?

What they are checking: Whether they can value-engineer without losing the design intent that makes the store distinctive.

How do you work with Visual Merchandising and Retail Operations so a store looks right and also works day to day?

What they are checking: Whether they design for stockrooms, fitting areas and staff flow, not just how the space photographs.

Real Estate wants to sign a site with an awkward footprint. How do you help them decide?

What they are checking: Whether they can give quick test-fit feedback that informs a real estate decision.

How do you make sure a store opening stays on schedule when several vendors are involved?

What they are checking: Whether they can coordinate construction and installation timelines and catch delays early.

About the work

Walk me through how you'd take a global retail concept and adapt it for a specific store site.

What they are checking: Whether they can keep a concept consistent while working within real site limits, codes and budgets.

How do you manage design work across a fleet of stores in different countries?

What they are checking: Whether they understand local codes, vendors and materials across regions while keeping one brand standard.

What makes a construction document set good enough to build from?

What they are checking: Whether they produce clear, buildable documentation that prevents costly mistakes during construction.

What design and documentation software do you use daily?

What they are checking: Whether they are hands-on in tools like AutoCAD, Revit or SketchUp, which the posting's hands-on emphasis implies.

How would you keep design standards consistent as the fleet grows?

What they are checking: Whether they think in systems like design guides and kit-of-parts that scale across many stores.

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The full job description

As published by Deckers Brands.

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Sr. Store Design Manager - Global HOKA Reports to: Sr. Director, Visual Experience - Global HOKA Location: Remote - US Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington, Wisconsin The Role As the Sr. Store Design Manager – Global HOKA, you’ll be a hands-on design leader responsible for translating HOKA’s global retail concept strategy into distinctive, buildable store environments. You’ll own the day-to-day design execution of HOKA’s 365 retail fleet, from concept development through documentation, construction coordination, and store opening, guided by the design strategy, priorities, and standards set by Global Store Design leadership. You’ll partner closely with Real Estate, Retail Operations, Visual Merchandising, and Retail Brand Expression to ensure each store delivers a consistent, recognizable brand experience while responding to the format, market, and commercial requirements of its specific location. Success is measured by design quality, consistency, and execution speed across projects, and by the effectiveness of external design and construction partners managed by this role. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact • Lead creative development and execution of HOKA retail concepts across store formats, translating brand strategy and consumer insights into site-specific architectural environments and consumer journeys • Manage retail projects end-to-end, ensuring design intent and consumer experience standards are maintained throughout each phase • Create and present design narratives, sketches, plans, and renderings to build stakeholder alignment and confidence • Execute and maintain the 365-store design toolkit, applying tiered solutions appropriate to format, volume, and investment level • Translate field insights and pilot-project learnings into recommendations that inform and evolve global design standards • Lead prototyping and refinement of fixtures, furniture, and display systems to meet functionality, durability, and design-quality requirements • Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression, and regional teams on site evaluation, test fits, and design feasibility • Direct and manage external architects, design agencies, consultants, and fabricators, setting clear briefs and monitoring budgets and timelines • Review regional design adaptations and provide creative direction to ensure alignment with global standards, budgets, and timelines Who You Are • Bachelor’s or Master’s degree in Architecture, Interior Architecture, related field, or equivalent experience • 7+ years of experience in Retail Design, ideally within a footwear, apparel, or performance lifestyle brand environment (8–10 years preferred) • Experience executing retail design projects across multiple store formats, including flagship, brand, and outlet locations • Experience managing new store openings, relocations, expansions, remodels, and special projects • Experience directing external architects, agencies, consultants, and fabricators to a defined creative and quality standard • Experience contributing to and applying global design standards within a broader brand strategy established by senior leadership • Strong design communication through renderings, sketches, and presentations • Solid architectural knowledge and hands-on execution experience • Strong fixture and materials design experience • Ability to translate established brand and concept direction into compelling, market-appropriate retail environments • Strong project management skills; able to manage multiple concurrent projects and deadlines • Strong cross-functional collaboration and stakeholder communication skills • Solution-oriented, resourceful problem-solver in fast-paced, deadline-driven environments What We'll Give You – • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $122,300.00 - $165,000.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

Apply at Deckers Brands