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Radisson Director of Sales & Marketing

Choice Hotels · La Crosse, WI · Full time

Posted Sep 1, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about the hotels you have led sales for. What market segments and revenue size?

What they are checking: Whether their sales leadership experience fits a full-service Radisson hotel in a market like La Crosse.

Tell me about a big group or catering account you won. How did you close it?

What they are checking: Whether they can prospect and close real business, not just manage incoming leads.

How do you hold your sales team accountable for activity and results?

What they are checking: Whether they lead with clear goals and regular follow-up, which drives consistent sales.

What would you do

You are responsible for driving all top-line revenue. How would you build a sales plan for this hotel in your first 90 days?

What they are checking: Whether they can assess the market, set targets and focus effort where revenue is most likely.

A large group cancels a month before arrival. What do you do?

What they are checking: Whether they enforce contract terms fairly and move quickly to fill the lost business.

How do you work with the general manager and operations so promises made in sales are kept?

What they are checking: Whether they coordinate with the team, which protects repeat business and the hotel's reputation.

About the work

Which segments would you target in La Crosse, and why?

What they are checking: Whether they think about local demand sources like universities, healthcare, corporate, sports and weddings.

How do you work with revenue management on pricing group business versus transient demand?

What they are checking: Whether they understand displacement and total revenue, not just filling rooms at any rate.

Which reports and metrics do you look at each week to know if sales are on track?

What they are checking: Whether they use pace, pickup, RevPAR index and pipeline data to manage the business.

How would you market the hotel online and through social media on a limited budget?

What they are checking: Whether they can handle the marketing half of the role, not just direct sales.

How do you use Choice and Radisson brand tools and loyalty programs to drive business to one hotel?

What they are checking: Whether they know how to use the brand's reach while still selling the property's own strengths.

Practice this interview out loud.

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The full job description

As published by Choice Hotels.

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice ® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice ® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges ® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit  www.choicehotels.com . The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit. Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson. The always beautiful Radisson Hotel Lacrosse is looking for their next sales expert to lead as Director of Sales & Marketing . As an Executive Leader of the property’s sales department, you will be responsible to drive all top line revenues in assigned hotel with leadership, revenue management, and marketing/sales. Benefits when you Make It Your Choice: 1st Day • Employee Hotel Discount Rate • Friends and Family Hotel Discount Rate • Free Daily Meal • Paid Vacation • Personal Holiday • Paid Holidays 1st of the Month following 30 days : • Full benefits package to our full-time employees, including health, dental, vision, short & long term disability, auto insurance, and so much more! • Employer paid Accident insurance and HSA contribution • 401(k) Retirement Plan Key Responsibilities: • Participates in the development and implementation of business strategies for the hotel which are aligned with RHGA’s overall mission, vision values and strategies • Develops and implements strategies and practices which support employee engagement • Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations • Performs other duties as required by Management to provide 100% Guest Satisfaction and genuine hospitality to our Guest Responsibility #1 (75%): Directing and establishing sales goals and customer relationships that align with the monthly, quarterly, and annual forecast. Providing direction and coaching to team on meeting and exceeding deliverables. Responsibility #2 (20%): Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve. Responsibility #3 (5%): Attend networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy. Requirements: • High school diploma required, bachelor’s degree preferred • Minimum five years sales management experience within the hotel industry • Minimum two years at an upscale brand in past five years in sales management • General knowledge of contract laws • Experience managing owner relationships • Experience managing a team • Able to resolve conflicts; guests, supervisor and employee • Able to collaborate effectively with other hotel employees and managers to ensure teamwork • Ability to interpret and implement strategies based on reviews of STR, TravelClick/Kalibri Labs, GDS audits, Online Booking tools • Expert computer skills including Microsoft Office suite, Delphi and/or Opera, including Catering and Convention Services deliverables • Knowledge of hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning • Ability to travel Physical Demands: • Required to stand, sit, and walk for extended periods of times • Lift, carry, or otherwise move and use of force or exertion up to 75 lbs. • Use of manual dexterity of common office equipment; such as but not limited to, computers, printers, phones ect. Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit. Choice Hotels International is an equal opportunity employer and affirmative action employer. Employment practices and decisions are not influenced by an applicant’s race, color, religion, sex, national origin, age, sexual orientation, gender identity or express, disability veteran status, genetic information or any other characteristic protected by law. In compliance with the Immigration Reform and Control Act of 1986, this offer of employment is conditional upon your presenting documents verifying your identity and legal authorization to work in the United States. All offers of employment are conditional upon the satisfactory completion of a background check and E-Verify.

Apply at Choice Hotels