Public Relations Manager
Posted Sep 14, 2026 · We last checked this listing on Sep 20, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
Behavioral
Tell me about a time you had to build trust with a sales leader who was skeptical of PR. How did you get them to see you as a partner instead of a distraction from selling?
whether the candidate can build credibility with sales-driven stakeholders who don't naturally value communications
Walk me through a media relationship you built from scratch in a trade or tech beat. How did you decide who to pitch and what made them start covering you regularly?
real, hands-on media relations experience versus borrowed or team-credited results
Describe a project where you had to pull together input from product, marketing, and sales at the same time. What went wrong, and how did you keep it moving?
cross-functional project management skill on workstreams with competing priorities
Tell me about a moment you disagreed with a senior leader about messaging or timing. How did you make your case, and what happened?
judgment and the ability to influence upward without just deferring or digging in
Tell me about the last time you gathered information from a business partner that you didn't already have, and turned it into a story or pitch angle nobody else had thought of.
the insight-gathering and translation skill the role explicitly calls for
Technical
Give me an example of a pitch or press release you wrote that you're proud of, and tell me what made it land instead of getting ignored.
actual writing craft and news judgment, not just claimed skill
How would you translate a fairly technical AI-powered video analytics feature into a story a general assignment or local reporter would actually want to write?
ability to make dense product substance accessible to non-specialist media
How do you decide when a story belongs with top-tier national media versus a trade outlet versus your own owned channels?
strategic understanding of the earned/paid/shared/owned media mix
How do you personally track whether a communications plan actually worked, coverage, tone, business impact? Walk me through a specific example.
whether the candidate ties communications work to measurable results rather than activity for its own sake
Situational
Say you're given a new product launch in enterprise video security with three weeks until a major tradeshow. Walk me through how you'd build the communications plan.
ability to structure a strategic external comms plan under a tight, realistic deadline
Tell me about a time a story you were managing started to go sideways, maybe a reporter had it wrong or a negative angle was building. What did you do?
crisis instincts and composure under reputational risk
If you were managing communications around a priority North America tradeshow booth and a competitor announced something similar the morning of, what would you do?
quick strategic thinking and ability to adjust plans in real time
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As published by Motorola Solutions.
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