Vice President & General Manager
Posted Jan 20, 2026 · We last checked this listing on Oct 6, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
About your past
Tell me about a station you led where sales grew. What did you change in the sales organization?
What they are checking: Leadership of sales-driven broadcast operations, which the posting puts first.
How do you get news, sales and production working together instead of in silos?
What they are checking: Building a collaborative culture across departments, which the posting says is essential.
Tell me about a tough personnel decision you made as a manager.
What they are checking: Leadership judgment when a people decision affects morale and performance across the whole station.
What would you do
How would you grow digital revenue in a market the size of Peoria, DMA 122?
What they are checking: Strategy for advanced digital ad solutions in a mid-sized market.
What local content would you create for OTT, web and social in central Illinois?
What they are checking: Experience creating locally originated content across multiple platforms to grow reach.
Ratings drop in a key daypart. How do you respond?
What they are checking: Whether they use audience data to drive programming and news decisions instead of reacting on instinct.
How would you build relationships with community leaders in Peoria?
What they are checking: Community presence as the face of the station in a local market.
About the work
How would you manage WMBD while also overseeing the services agreement with Cunningham for WYZZ?
What they are checking: Understanding of duopoly and shared services operations, which the posting says is preferred experience.
How do you find new business development opportunities beyond traditional spot sales?
What they are checking: Business development skills that bring in new revenue streams as traditional spot sales get harder.
How do you balance cost control with investing in content and sales?
What they are checking: Whether they can run an efficient operation while still investing in the content and sales that drive growth.
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Practice this out loudThe full job description
As published by Nexstar Media.