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Vice President & General Manager

Nexstar Media · Peoria, IL · Full time

Posted Jan 20, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a station you led where sales grew. What did you change in the sales organization?

What they are checking: Leadership of sales-driven broadcast operations, which the posting puts first.

How do you get news, sales and production working together instead of in silos?

What they are checking: Building a collaborative culture across departments, which the posting says is essential.

Tell me about a tough personnel decision you made as a manager.

What they are checking: Leadership judgment when a people decision affects morale and performance across the whole station.

What would you do

How would you grow digital revenue in a market the size of Peoria, DMA 122?

What they are checking: Strategy for advanced digital ad solutions in a mid-sized market.

What local content would you create for OTT, web and social in central Illinois?

What they are checking: Experience creating locally originated content across multiple platforms to grow reach.

Ratings drop in a key daypart. How do you respond?

What they are checking: Whether they use audience data to drive programming and news decisions instead of reacting on instinct.

How would you build relationships with community leaders in Peoria?

What they are checking: Community presence as the face of the station in a local market.

About the work

How would you manage WMBD while also overseeing the services agreement with Cunningham for WYZZ?

What they are checking: Understanding of duopoly and shared services operations, which the posting says is preferred experience.

How do you find new business development opportunities beyond traditional spot sales?

What they are checking: Business development skills that bring in new revenue streams as traditional spot sales get harder.

How do you balance cost control with investing in content and sales?

What they are checking: Whether they can run an efficient operation while still investing in the content and sales that drive growth.

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The full job description

As published by Nexstar Media.

Nexstar Media Inc, America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Peoria, Illinois (DMA #122). The Vice President/General Manager will have full oversight over Nexstar’s operations of WMBD (CBS) and will oversee its operational agreements with Cunningham Broadcasting providing services to WYZZ (Fox), as well as centralillinoisproud.com and all other digital, mobile, and social assets for the stations. The ideal candidate for this role will leverage their proven skill sets and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. A demonstrated ability to promote a collaborative culture within all station departments is essential, ensuring operational efficiencies and continued growth. Experience in managing a duopoly station is preferred. Ideal candidates will have a minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads, staff members and promoting teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential. Peoria, Illinois offers a welcoming community with a low cost of living, making it an attractive place to call home. Known for its strong sense of neighborhood and excellent schools, Peoria combines the charm of a mid-sized city with easy access to outdoor recreation along the Illinois River. Residents enjoy a vibrant arts scene, diverse dining options, and short commutes, all while benefiting from affordable housing and a balanced lifestyle. Its central location also provides convenient travel to major Midwest cities, making Peoria an ideal spot for both work and leisure. Compensation: $185k+ commensurate with experience and skill level. Position is eligible for bonuses and commissions. If you are interested in joining the executive ranks of the Nexstar Media Inc, and making an impact in Peoria, Illinois, you are encouraged to apply online at www.nexstar.tv/careers/ About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 317,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, a national cable news network, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. #LI-On Site

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