Senior Channel Marketing Manager
Posted Sep 9, 2026 · We last checked this listing on Sep 20, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
Behavioral
Walk me through a partner marketing plan you built for a system integrator from scratch. What was the goal, what did you actually do, and how did it turn out?
whether the candidate can own a full partner marketing strategy end to end, not just execute pieces of someone else's plan
Tell me about a time a partner wasn't using MDF the way you expected, or the program wasn't landing. What did you do?
whether they monitor program effectiveness and course-correct rather than just launching and forgetting
Describe a time you had to get sales leadership and marketing aligned on a shared goal when they had different priorities.
cross-functional influence skills, since this role sits between sales, channel ops, and partners
Tell me about content or sales enablement material you built for partners. What made it something reps actually used instead of ignoring?
practical experience creating enablement content and awareness of what drives partner adoption versus what sits unused
What's your experience planning and running a partner conference or webinar series, and what went wrong that you'd fix next time?
logistics competence for partner-facing events plus honest self-reflection on execution gaps
Technical
How do you decide which system integrators or partners get the biggest share of your MDF budget?
understanding of budget prioritization frameworks and ROI thinking, not just spreading funds evenly
What metrics do you pull to prove a co-marketing campaign with a partner actually drove revenue, and how do you get that data out of a CRM?
real hands-on fluency with CRM reporting and marketing automation, not just familiarity with the terms
How do you think about lead flow from a partner-generated campaign, from the first touch to it landing in a rep's hands?
depth of understanding of lead management and handoff processes, a stated requirement
How would you explain the difference between demand generation for an end customer versus demand generation through a channel partner?
whether they truly grasp channel marketing mechanics versus general B2B marketing, a distinction the role hinges on
Situational
Say a channel account manager wants you to run an event for a partner next month, but you think the partner isn't ready and it will flop. What do you do?
ability to push back on sales stakeholders with data and diplomacy rather than just executing orders
If you had five system integrators in your book and limited time, how would you segment them to figure out where to invest first?
strategic prioritization skills and comfort with a defined partner portfolio, not a one-size-fits-all approach
You're 25 percent into the quarter and your top-performing SI just told you their point of contact is leaving. How do you protect that relationship and the pipeline tied to it?
relationship management instincts and contingency thinking under partner turnover
This role touches sales, channel ops, regional marketing, and partners all at once. How do you keep from getting pulled in five directions and still hit your own deliverables?
self-management and prioritization in a role with many competing stakeholders and a fast pace
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As published by Motorola Solutions.
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