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Purina Feed Sales – Dairy

Land O'Lakes · Mineral Point, WI · Remote available · Full time

Posted Jun 26, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you made cold calls or built a book of customers from nothing. What did your first month look like?

What they are checking: Whether they can handle the rejection and steady effort that new prospecting requires.

Tell me about an educational event or meeting you organized, for 4-H, a club or any group. How did you get people to come?

What they are checking: Whether they can run events that build the brand and drive store traffic, which the posting asks for.

How do you keep track of where every account stands when you are on the road most of the week?

What they are checking: Whether they have a real system for follow-up so prospects and customers do not slip through.

What would you do

You pull into a dairy farm near Mineral Point and the owner has used another brand for twenty years. How do you open that conversation?

What they are checking: Whether they can earn a hearing from a loyal, skeptical farmer without leading with a pitch.

The role calls for up to 25 farm calls a week while working from home. How would you plan your week across the territory?

What they are checking: Whether they can manage their own time and routes in a remote field job with no one watching.

A producer says your feed costs more per ton than what they use now. How do you respond?

What they are checking: Whether they can sell on milk yield, herd health and return rather than arguing about price alone.

You work alongside a partner co-op that sells the product. How would you build trust with the co-op's own staff?

What they are checking: Whether they see the dealer as a partner whose success matters, not just a channel to push through.

A customer's herd has a health problem a few weeks after switching to Purina, and they blame the feed. What do you do?

What they are checking: How they handle a hard customer moment honestly while protecting the relationship and bringing in the right help.

Your territory also includes horse and small ruminant owners. How would you adjust your approach for a hobby horse owner versus a dairy operator?

What they are checking: Whether they can read different buyers and change their language and priorities to fit each one.

About the work

How would you evaluate a dairy herd's current feeding program on a first visit? What would you look at and ask about?

What they are checking: Whether they have the animal nutrition basics to give advice that a farmer would trust.

What changes in a dairy cow's nutrition needs across the lactation cycle, and how would that shape your recommendation?

What they are checking: Whether their Animal Science background holds up enough to make specific, credible recommendations.

Practice this interview out loud.

Offer builds a real interview for this exact role at Land O'Lakes from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

Practice this out loud

The full job description

As published by Land O'Lakes.

Purina Feed Sales – Dairy This position is remote (virtual) and offices from home but must be located within the territory which is centered in Mineral Point, WI. We're hiring a Lifestyle/Livestock Product Specialist to focus primarily on dairy sales with our partner co-op in Mineral Point, WI. This role focuses on selling feed and all related products that will optimize the cooperative/dealer’s market share and savings, improve the cooperative/dealer’s efficiency, and help to achieve the cooperative/dealers mission and goals. This is a remote (virtual) field-based sales position that must be located within the geographic territory of Mineral Point, WI. Your responsibilities will include: • Calling on cattle, horse and small ruminant owners to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs. • Selling/consulting at the farm gate (up to 25 farm calls per week) with the end goal of selling Purina products and programs and growing sales and market share. This includes developing new prospects and making sales cold calls. • Organizing and conducting effective educational meetings/events for 4H clubs, saddle clubs, vets, trainers, lifestyle show clubs, etc. to enhance Purina's brand image, sell product and build store traffic with local co-op/dealer. Required Experience/Education: • Bachelor's degree in Animal Science, related agricultural field. Candidates without Bachelor’s degree who possess proven sales and industry experience may be considered. • Basic command of making nutritional and feeding recommendations to the market. • Candidate should have an understanding of animal husbandry, current management practices, and nutritional guidelines, general market, and industry knowledge. Work/life experience in management and care of dairy. • Competent in providing accurate feeding and management recommendations • Strong computer skills, specifically MS Office, plus the ability to be trained on ration balancing software (HerdSmart), Salesforce etc. Required Competencies & Other Skills: • Excellent verbal and written communication along with strong organization and time management skills. • High internal drive, a natural ability for relationship building, and leadership in a team environment. • Ability and drive to make multiple daily sales calls to customers and prospects operations. • On farm interaction, in all-weather types at producer facilities for a walk through, and animal evaluations. • Ability to network in the industry to put producers together to earn additional business and relationships • Ability to lift and carry 50 pounds. • Solid public speaking skills Preferred Experience & Education: • Strong background and previous professional experience with dairy. • Member of clubs/organizations related to the livestock industry in a leadership position. • Previous sales experience desired Percentage of travel: 15% overnight travel, in addition to daily travel in the assigned geography. This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between 59,000-66,000. Commission is driven by individual performance. Your responsibilities will include: • Calling on dairy owners to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs. • Selling/consulting at the farm gate (up to 25 farm calls per week) with the end goal of selling Purina products and programs and growing sales and market share. This includes developing new prospects and making sales cold calls. • Organizing and conducting effective educational meetings/events for 4H clubs, saddle clubs, vets, trainers, lifestyle show clubs, etc. to enhance Purina's brand image, sell product and build store traffic with local co-op/dealer. Required Experience/Education: • Bachelor's degree in Animal Science, related agricultural field. Candidates without Bachelor’s degree who possess proven sales and industry experience may be considered. • Basic command of making nutritional and feeding recommendations to dairy in the market. • Candidate should have an understanding of animal husbandry, current management practices, and nutritional guidelines, general market, and industry knowledge. Work/life experience in management and care of dairy • Competent in providing accurate feeding and management recommendations • Strong computer skills, specifically MS Office, plus the ability to be trained on ration balancing software (HerdSmart), Salesforce etc. Required Competencies & Other Skills: • Excellent verbal and written communication along with strong organization and time management skills. • High internal drive, a natural ability for relationship building, and leadership in a team environment. • Ability and drive to make multiple daily sales calls to customers and prospects operations. • On farm interaction, in all-weather types at producer facilities for a walk through, and animal evaluations. • Ability to network in the industry to put producers together to earn additional business and relationships • Ability to lift and carry 50 pounds. • Solid public speaking skills Preferred Experience & Education: • Strong background and previous professional experience with dairy. • Member of clubs/organizations related to the livestock industry in a leadership position. • Previous sales experience desired Percentage of travel: - 15% overnight travel, in addition to daily travel in the assigned geography. The salary range for this role is between $53,000 -- $72,500. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities. About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k). Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy. Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.

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