Designer, Brand Identity
Posted Oct 1, 2026 · We last checked this listing on Oct 6, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
About your past
Walk me through a brand identity project in your portfolio. What was the problem and how did your design solve it?
What they are checking: Whether they can explain design decisions in terms of strategy, not only aesthetics.
Tell me about a time you balanced hands-on execution with setting the creative tone for others.
What they are checking: Whether they can both make the work and guide its visual direction.
This role is hybrid, three days onsite in Chicago or New York. How do you like to collaborate in person versus remotely?
What they are checking: Whether they are comfortable with the in-office expectations and team collaboration style.
What would you do
A Design Director gives feedback you disagree with. How do you handle it?
What they are checking: Whether they can defend ideas respectfully and stay open to direction.
You have three campaigns due the same week. How do you manage your time and quality?
What they are checking: Whether they can handle agency workload without letting craft slip.
How do you work with strategy leads to make sure your design reflects the brief?
What they are checking: Whether they collaborate with strategy to ground design in insight.
About the work
How would you set a visual language that works across OOH, paid social, print, video storyboards and in-store experiences?
What they are checking: Whether they can build systems that stay consistent yet flexible across many channels.
This client is a large healthcare, pharmacy and wellness brand. How does designing for patient education or enrollment differ from a brand campaign?
What they are checking: Whether they understand clarity, accessibility and trust requirements in healthcare communication.
How have you used AI tools in your creative production, and where do you draw the line?
What they are checking: Whether they can use AI-enabled production thoughtfully while protecting quality and originality.
How do you design for accessibility in brand work, like color contrast and type size?
What they are checking: Whether they consider readability for a broad audience, which matters for a healthcare brand.
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Practice this out loudThe full job description
As published by Dentsu.