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Senior Manager, Influencer Marketing

Dentsu · Chicago, IL · $94,875–$95,000 a year · Full time

Posted Oct 5, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Walk me through an influencer campaign you led end to end, from strategy to final report. What did it deliver for the client?

What they are checking: Whether they have truly owned campaigns with limited oversight and can tie them to business outcomes.

Tell me about a negotiation with a creator or talent agent that got difficult. How did you reach terms?

What they are checking: Whether they can balance budget, usage rights and relationship goodwill in creator contracting.

How do you mentor junior team members while still owning a heavy client load?

What they are checking: Whether they make time for developing people instead of just doing the work themselves.

Where have you spotted an organic growth opportunity with an existing client?

What they are checking: Whether they think about expanding the account by solving more client problems, not just executing briefs.

What would you do

A creator posts sponsored content without the required disclosure. What do you do, and how do you prevent it next time?

What they are checking: Whether they understand FTC guidelines and treat compliance as a real client risk, not a formality.

A creator's draft content misses the brief, but it feels authentic and the post date is close. How do you handle feedback?

What they are checking: Whether they can protect brand messaging without crushing the authenticity that makes influencer content work.

Mid-campaign, results are well below forecast. What do you look at and what do you tell the client?

What they are checking: Whether they diagnose and optimize quickly and communicate bad news early and honestly.

About the work

How do you forecast the impact of an influencer program before it launches, and which KPIs do you commit to?

What they are checking: Whether they can set realistic, defensible expectations instead of promising vanity metrics.

How do you choose creators for a campaign beyond follower count?

What they are checking: Whether they evaluate audience fit, engagement quality, brand safety and past performance with discipline.

How do you run a creative brainstorm so it produces ideas that are both fresh and doable on budget?

What they are checking: Whether they can lead creative thinking while keeping feasibility and client goals in view.

How do you keep budgets, invoicing and quality control clean across many creators and campaigns at once?

What they are checking: Whether they have the operational rigor that keeps influencer programs profitable and audit-ready.

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The full job description

As published by Dentsu.

Job Description: This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities. Key Accountabilities: • Serve as the primary day‑to‑day client contact for influencer marketing initiatives • Develop, present, and optimize influencer strategies across clients and categories • Forecast campaign impact and KPIs, tying performance to business outcomes • Review and guide creative concepts, messaging, and ongoing optimization • Manage and mentor junior team members, supporting development and growth planning • Support influencer negotiations, contracting, and legal coordination • Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines) • Analyze performance data and report on progress against client revenue goals • Identify process improvements and organic growth opportunities • Collaborate cross‑functionally across Dentsu and support new business efforts as needed Person Specification: • 3 years minimum relevant agency experience • Proven influencer marketing and project management experience • Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar • Experience managing teams, budgets, and contracts • Strong communication, organization, and prioritization skills • Ability to manage multiple campaigns simultaneously with attention to detail • Growth‑minded, collaborative, and accountable leadership style • Proficiency in PowerPoint, Word, and Excel Additional Information At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $94,875 - $95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-Hybrid #LI-MS3 Location: Chicago - N. State Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to  ApplicantAccommodations@dentsu.com  by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.

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