New Business Growth Manager
Posted Oct 2, 2026 · We last checked this listing on Oct 6, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
About your past
Tell me about an RFI or pitch you supported. What was your role and what happened?
What they are checking: Whether they have real hands-on experience managing new business materials under deadline.
What do you know about the advertising and ad-tech landscape that would help you in this role?
What they are checking: Whether they have industry context to make pitches and campaigns relevant.
Tell me about a time you kept many stakeholders organized toward a hard deadline.
What they are checking: Whether they can coordinate across teams without formal authority.
What would you do
Two subject matter experts give you conflicting content for a pitch due tomorrow. What do you do?
What they are checking: Whether they can resolve conflicts quickly and keep a pitch coherent under time pressure.
How would you plan an event so it actually connects with the companies we want to reach?
What they are checking: Whether they align events with targeting strategy rather than treating them as general branding.
About the work
How would you build a pitch process or playbook that several Practice Areas could actually use?
What they are checking: Whether they can create repeatable, cross-practice ways of working instead of reinventing every pitch.
An inbound opportunity comes in. How do you research and qualify whether it is worth pursuing?
What they are checking: Whether they can vet opportunities thoughtfully so the team spends effort on winnable work.
How do you work with SMEs to turn their expertise into thought leadership that prospects want to read?
What they are checking: Whether they can draw out insights from busy experts and shape them for a market audience.
How would you partner with a lead-gen team on an outreach campaign to a target list of brands?
What they are checking: Whether they understand demand generation and aligning messaging with prospect motivations.
How do you measure whether new business and marketing efforts are working?
What they are checking: Whether they track pipeline and outcomes, not just materials produced.
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Practice this out loudThe full job description
As published by Dentsu.