JobsAssociated Bank

Community Bank President

Associated Bank · Rockford, IL

Posted Jun 8, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you grew fee-based revenue through referrals to brokerage, trust, or investment partners. What did you actually do to make that happen?

concrete evidence of driving cross-sell revenue rather than just overseeing it

Describe a business development relationship you built from scratch that turned into a meaningful piece of the bank's book.

whether the person actually originates new business or has relied on inherited accounts

Tell me about a time you had to coach or performance-manage someone on your team who wasn't hitting expectations. How did it end?

whether they can have hard conversations and follow through, not just avoid conflict

What civic or business organizations have you been personally involved in, and what tangible business came out of that involvement?

whether community presence is genuine relationship-building or resume padding

How do you decide who to hire when you're building out a team of commercial and retail bankers, and what's a hiring mistake you've made?

self-awareness and judgment in talent decisions

Tell me about a market or branch you inherited that wasn't performing well. What did you change, and what did you leave alone?

judgment about what actually needs fixing versus disruption for its own sake

Technical

How do you measure whether a market is performing, and what do you do in the first ninety days if the numbers say it isn't?

fluency with P&L ownership and a real diagnostic process, not just buzzwords

What's your understanding of Bank Secrecy Act obligations and suspicious activity reporting in a market leader role like this?

basic regulatory literacy and whether they take compliance seriously rather than delegating it entirely

How would you go about setting compensation and incentive structures for a team that spans retail tellers up through commercial lenders?

practical knowledge of comp administration across very different roles and pay bands

Situational

Walk me through how you'd put together a market growth strategy for Rockford that touches Commercial, Private, and Retail Banking all at once.

whether the candidate can think across business lines instead of managing them as silos

Say a long-standing commercial client is being courted hard by a competitor bank with a better rate. How do you handle that conversation?

deal-saving instincts and whether they lead with price or with relationship value

If your retail branches and your commercial lending team are both claiming credit for the same referral, how do you sort that out without damaging morale?

ability to manage internal friction and incentive design across lines of business

A key private banking client complains that their needs are being ignored while you're focused on commercial growth. What do you do?

whether they can balance competing priorities across the three business lines without dropping one

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The full job description

As published by Associated Bank.

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. As a Banking Market Leader, you will oversee Commercial, Private, and Retail Banking functions while shaping market strategy and driving sustainable growth. This role plays a critical leadership position in expanding relationships, strengthening community presence, and delivering strong financial performance across the market. You’ll have the opportunity to build teams, grow the business, and make a measurable impact in the communities we serve. What you'll do: • Lead Commercial, Private, and Retail Banking teams, including marketing, operations, and personnel activities. • Drive market-level strategies aligned with Associated Bank’s growth, profitability, and performance objectives. • Expand the customer base by building a strong business development process and deepening client relationships. • Grow fee-based revenue through brokerage, trust, and investment referrals. • Represent Associated Bank in key business, civic, and charitable organizations to strengthen community presence. • Develop high-performing teams through hiring, coaching, performance management, and compensation administration. What you'll bring: • Bachelor’s degree in Business, Finance, Accounting, or equivalent experience • 8+ years of customer service and business development experience in financial services • 4+ years of leadership experience Preferred • 2+ years commercial banking experience Why You’ll Love Working Here At Associated Bank, you’ll work in a collaborative, community-focused culture with a strong commitment to growth and leadership development. You’ll have the autonomy to lead strategically while making a direct impact on colleagues, customers, and communities. Apply today to make an impact. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life.  • Retirement savings including both 401(k) and Pension plans.  • Paid time off to volunteer in your community.  • Opportunities to connect with others through our diversity-focused Colleague Resource Groups.  • Competitive salaries with professional development and advancement opportunities.  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.   • Personal banking, loan, investment and insurance benefits.  Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on  Facebook ,  LinkedIn  and  X .   Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact  leavesandaccommodations@associatedbank.com  if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice  English or Spanish . Know Your Right to Work  English  or  Spanish . Associated Bank is Pay Transparency  compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $174,160.00 - $298,560.00 per year

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