Jobs › Associated Bank

Trust Sales Relationship Manager

Associated Bank · Neenah, WI · $86,660–$148,560 a year · Full time

Posted Sep 21, 2026 · We last checked this listing on Oct 4, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a family in conflict over a trust. How did you handle it?

What they are checking: Whether they can stay neutral when everyone wants them on their side.

This is in Neenah. How does that fit your life?

What they are checking: Honest fit with the location the posting states.

What would you do

How do you grow a book of high net worth relationships without becoming a salesperson to them?

What they are checking: The posting names asset growth, retention and revenue generation.

How do you handle a beneficiary who wants a distribution the trust does not allow?

What they are checking: The defining hard conversation of trust work, and where fiduciary duty bites.

How do you identify a cross-selling opportunity without damaging trust?

What they are checking: The posting names identifying cross-selling opportunities, and in fiduciary work it is delicate.

How do you tell a client something about their own money that they do not want to hear?

What they are checking: The job in one question, and whether they will do it.

About the work

Tell me about managing a portfolio of personal trust relationships.

What they are checking: The posting is an experienced personal trust relationship manager role.

How do you advise on estate planning alongside a client's attorney?

What they are checking: The posting names estate planning among the financial planning topics.

How do you advise on charitable giving as part of a plan?

What they are checking: The posting names charitable planning among the topics.

How do you stay current on the tax and trust law that governs this work?

What they are checking: Whether they have a method rather than an intention, in a field that changes.

Practice this interview out loud.

Offer builds a real interview for this exact role at Associated Bank from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by Associated Bank.

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. We are seeking an experienced Personal Trust Relationship Manager to manage and grow a portfolio of trust and wealth management relationships. In this role, you will serve high-net-worth clients by providing guidance on wealth planning strategies, trust administration, and financial solutions while driving business development and relationship growth. You will work closely with internal partners and external advisors to deliver an exceptional client experience. • Develop and close new business opportunities with existing clients, prospects, and referral sources. • Build and strengthen relationships with high-net-worth clients to support asset growth, retention, and revenue generation. • Provide guidance on financial planning topics, including estate planning, retirement planning, investment management, risk management, and charitable planning. • Identify cross-selling opportunities and collaborate with internal partners to deliver comprehensive financial solutions. • Manage assigned trust and fiduciary accounts, including account reviews, client communications, distributions, fee management, and administrative activities. • Review estate planning documents and coordinate with professional advisors to support effective trust and estate administration. • Maintain an active business development pipeline and cultivate referral networks within the community and professional circles. • Ensure compliance with applicable policies, procedures, legal requirements, and regulatory standards. Education & Experience Required • Bachelor’s degree in Business, Finance, Accounting, or an equivalent combination of education and experience. • 7+ years of business development or personal trust relationship management experience. • 10+ years of high-level client management experience within the financial services or investment management industry. • Strong understanding of estate planning concepts, fiduciary administration, taxation, financial planning, and discretionary asset management. • 10+ years of success in trust, investment agency, or institutional sales within a financial services organization. • Demonstrated ability to build and leverage internal and external referral networks. • Proven success in sales and client relationship management within a collaborative, partner-oriented environment. • Reliable transportation and the ability to lawfully drive, if applicable. Preferred • Certified Financial Planner (CFP) designation. • Certified Public Accountant (CPA) designation. • Juris Doctor (JD). • Certified Trust and Financial Advisor (CTFA) designation. Why You’ll Love Working Here This role offers the opportunity to build meaningful relationships with high-net-worth clients while providing impactful wealth planning and trust solutions. You'll collaborate with experienced professionals across the organization, expand your professional network, and play a key role in growing client relationships and business success. Apply today to make an impact. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life. • Retirement savings including both 401(k) and Pension plans. • Paid time off to volunteer in your community. • Opportunities to connect with others through our diversity-focused Colleague Resource Groups. • Competitive salaries with professional development and advancement opportunities. • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. • Personal banking, loan, investment and insurance benefits. Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on  Facebook ,  LinkedIn  and  X . Artificial Intelligence Statement To support our recruiting process, we may use artificial intelligence ("AI") or automated technologies to collect, organize, sort, and analyze information submitted by applicants. These tools may assist our Talent Acquisition professionals in identifying applicants who appear to satisfy the minimum qualifications for a position. AI is not used to make employment decisions on behalf of Associated Bank. No applicant will be selected or rejected solely based on the output of an AI tool. Hiring decisions are made by Associated Bank personnel who review applicant information and exercise independent judgment in accordance with applicable law and company policies. Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish . Know Your Right to Work English or Spanish . Associated Bank is Pay Transparency compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $86,660.00 - $148,560.00 per year

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