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Store Manager - UGG

Deckers Brands · Chicago, IL · Full time

Posted Jul 29, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a team you built from the ground up. How did you recruit, train and develop people into strong performers?

What they are checking: Whether they can grow talent on purpose, since the posting makes team building the core of the job.

How do you create a culture of trust and accountability without becoming the manager everyone tiptoes around?

What they are checking: Whether they can hold standards firmly while keeping a team that feels safe to speak up.

Tell me about a time you had to coach an underperforming team member. What happened in the end?

What they are checking: Whether they give clear, timely feedback and follow through, whether the result is growth or separation.

What do you share with your team about the brand's vision and mission, and why does it matter on the sales floor?

What they are checking: Whether they connect brand purpose to customer experience in a way associates can repeat naturally.

What would you do

Your store is behind plan halfway through the month. What do you look at first, and what do you change?

What they are checking: Whether they diagnose traffic, conversion and average sale before reacting, then act quickly.

Holiday traffic is peaking, you are short two people and a shipment just arrived. How do you plan the day?

What they are checking: Whether they can prioritize the sales floor and customers while keeping operations from falling apart.

How do you stay agile when the company rolls out a new operational program right before a busy season?

What they are checking: Whether they can adopt change smoothly and bring the team along without losing sales focus.

About the work

How do you set and share sales goals with your team so every person knows how they contribute?

What they are checking: Whether they can turn a store revenue target into daily, individual actions people understand.

What does a personalized shopping experience look like in an UGG store, and how do you train people to deliver it consistently?

What they are checking: Whether they can define a service standard concretely and build it through coaching, not just slogans.

How do you manage payroll hours and scheduling so you have coverage when customers are actually in the store?

What they are checking: Whether they connect labor scheduling to traffic patterns and budget instead of filling slots evenly.

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The full job description

As published by Deckers Brands.

About UGG At UGG, a division Deckers Brands, we exist to transform the lives of our customers and each other by sharing our passion and love for UGG. We’re driven by a clear mission: to bring the UGG brand to life through every interaction and evolve industry ideas by delivering experiences our customers desire. As a member of the Deckers Family, you represent our brands and deliver unique, personalized shopping experiences. Summary Our Store Managers are integral to the success of our company. As a Store Manager, it’s your job to develop and motivate effective teams that engage our customers and strengthen business results. In this role, you develop and lead a high-performing team that aligns with the company’s values and regularly share our vision and mission with your team and customers. You take ownership of your team and work to create a culture of trust and accountability. Description As a manager of people, you continuously build your team through recruiting, training, development, and coaching. You maintain high training standards that facilitate your team to deliver personalized shopping experiences and promote brand loyalty. While you approach all operational and training programs with excellent organizational skills, you also know how to be agile and adapt to business needs in order to increase sales and deliver revenue goals. As a Store Manager, you are responsible for the store’s inventory, cash, and labor. Additionally, it’s your job to execute visual merchandising directions and maintain store standards that promote brand image. As a leader of people, you continuously motivate and develop your team members to meet the short and long-term needs of the business. Further, you understand that the needs of the business extend beyond the store’s four walls, which requires that you maintain awareness of industry trends and local competitors in order to meet and anticipate customer demands. Core Competencies As an effective Store Manager, you know how to: • Coach and develop your team to drive business results and professional growth. • Ensure the highest level of customer service possible and prioritize brand and product knowledge training. • Meet and exceed budgeted sales and revenue goals and monitor expenses. • Develop store strategies that enhance customer satisfaction, expand traffic, and optimize profitability. • Proactively cultivate awareness of your market beyond the four walls of your business, including industry trends, clienteling, and community outreach. • Implement store administration and operations including compliance with policies and procedures. • Manage inventory and partner with corporate stakeholders to meet the needs of your market. • Regularly maintain a network for recruiting candidates to your store team. Key Qualifications • Four (4) years minimum retail store management experience. • Bachelor’s Degree (preferred) or equivalent experience required. • Excellent communication skills and ability to convey the Deckers Brands Vision and Mission to your team and customers. • Excellent leadership skills and experience managing people in a customer-facing environment. • Demonstrated track record of exceeding sales targets and cost management for a store of comparable seasonality, volume and size • Excellent organizational skills and ability to coordinate, people, resources, and services in order to address business goals and needs • Problem-solving skills and ability to work through challenges. • Ability to be agile to meet the needs of the business, especially during our busiest time of the year. Additional Requirements • Flexibility of schedule and hours to meet the needs of the business. • Flexibility to travel to meet the needs of the business. • Proficient in Microsoft Office suite of tools and applications. • Valid driver’s license. As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi-branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development. Equal Employment Opportunity All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. $95,000.00

The salary posted reflects the target for new hire salaries for this role at this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


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