Assistant Store Manager - UGG
Posted Sep 28, 2026 · We last checked this listing on Oct 6, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
About your past
Tell me how you have partnered with a Store Manager. Where did you take ownership, and where did you defer?
What they are checking: Whether they can act as a true second-in-command without overstepping or waiting to be told.
Tell me about a time you had to balance competing priorities, like a floor set, a shipment and customer service, all at once.
What they are checking: Whether they can sequence work sensibly when everything feels urgent at the same time.
How do you stay connected to the local community around the store, and why does that matter for the business?
What they are checking: Whether they see the store as part of its neighborhood, as the posting asks them to.
Describe a time you coached someone to improve their sales results. What did you actually do?
What they are checking: Whether their coaching is specific and repeated rather than a one-time pep talk.
What would you want to learn in your first 90 days to be ready to run a store of your own one day?
What they are checking: Whether they are thinking about their own growth and the parts of the business they have not yet mastered.
What would you do
You are running the store alone on a busy Saturday, and a sales associate calls out. What do you do?
What they are checking: Whether they can make quick coverage decisions and keep customers served under pressure.
How do you give feedback to an associate who used to be your peer?
What they are checking: Whether they can step into authority with fairness and confidence without damaging relationships.
A customer is upset about a return that falls outside the policy. How do you handle it?
What they are checking: Whether they can protect company policy while leaving the customer feeling respected and heard.
About the work
How do you help the team hit budgeted revenue goals on a day when traffic is slow?
What they are checking: Whether they know how to lift conversion and average sale when they cannot rely on volume.
What do you look for when helping select new team members for an UGG store?
What they are checking: Whether they can spot service instincts and genuine brand interest, not just retail experience.
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Practice this out loudThe full job description
As published by Deckers Brands.