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Assistant Store Manager - UGG

Deckers Brands · Chicago, IL · Full time

Posted Sep 28, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me how you have partnered with a Store Manager. Where did you take ownership, and where did you defer?

What they are checking: Whether they can act as a true second-in-command without overstepping or waiting to be told.

Tell me about a time you had to balance competing priorities, like a floor set, a shipment and customer service, all at once.

What they are checking: Whether they can sequence work sensibly when everything feels urgent at the same time.

How do you stay connected to the local community around the store, and why does that matter for the business?

What they are checking: Whether they see the store as part of its neighborhood, as the posting asks them to.

Describe a time you coached someone to improve their sales results. What did you actually do?

What they are checking: Whether their coaching is specific and repeated rather than a one-time pep talk.

What would you want to learn in your first 90 days to be ready to run a store of your own one day?

What they are checking: Whether they are thinking about their own growth and the parts of the business they have not yet mastered.

What would you do

You are running the store alone on a busy Saturday, and a sales associate calls out. What do you do?

What they are checking: Whether they can make quick coverage decisions and keep customers served under pressure.

How do you give feedback to an associate who used to be your peer?

What they are checking: Whether they can step into authority with fairness and confidence without damaging relationships.

A customer is upset about a return that falls outside the policy. How do you handle it?

What they are checking: Whether they can protect company policy while leaving the customer feeling respected and heard.

About the work

How do you help the team hit budgeted revenue goals on a day when traffic is slow?

What they are checking: Whether they know how to lift conversion and average sale when they cannot rely on volume.

What do you look for when helping select new team members for an UGG store?

What they are checking: Whether they can spot service instincts and genuine brand interest, not just retail experience.

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The full job description

As published by Deckers Brands.

About UGG At UGG, a division Deckers Brands, we exist to transform the lives of our customers and each other by sharing our passion and love for UGG. We’re driven by a clear mission: to bring the UGG brand to life through every interaction and evolve industry ideas by delivering experiences our customers desire. As a member of the Deckers Family, you represent our brands and deliver unique, personalized shopping experiences. Summary Our Assistant Store Managers are integral to the success of our stores. As an Assistant Manager, it’s your job to partner closely with the Store Manager to develop team members, provide the best customer service possible, and communicate our company’s values, vision, and mission. As an Assistant Store Manager, you know how to effectively navigate a complex business to satisfy customers and develop team members while working under the pressure of competing business priorities. Description As an Assistant Store Manager, you work closely with the Store Manager to ensure that the business is aligned with the interests of the company, its employees, and the local community. In this role, you partner with the Store Manager to develop and engage team members and achieve budgeted revenue goals, while assisting in all aspects of the business. It’s your job to aid in the selecting of team members who pursue passions that relate to the brand and its products. You maintain high training standards and know how to motivate and inspire your team members to contribute to the productivity of the store, while being available to address and respond to the needs of your customers and team members. Further, you understand that the needs of the business extend beyond the store’s four walls, which requires that you continually cultivate awareness of industry trends. As an Assistant Store Manager, you aid in the day-to-day operations of the store including training, operations, sales, visual merchandising, inventory management, store administration, and customer service. The Assistant Store Manager is also responsible for opening and closing the store, securing all assets, planning and preparing the labor schedule, maintaining the store security system, and acting as the Store Manager in their absence. Core Competencies As an effective Assistant Store Manager, you know how to: • Develop and motivate team members to create empowered and engaged teams • Ensure the highest level of customer service possible and prioritize brand and product knowledge training • Communicate effectively with customers, team members, management, and corporate stakeholders • Set plans and targets and entrust team members appropriately • Think critically to resolve problems and approach challenges with agility • Identify industry trends and educate your team members about the current market • Assist in the execution of store strategies that enhance customer satisfaction, expand traffic, and optimize profitability • Manage inventory and partner with corporate stakeholders to meet the needs of your market Key Qualifications • Two (2) to four (4) years minimum retail store management experience preferred. • Associates Degree (preferred) or equivalent experience required • Excellent communication skills and ability to convey the Deckers Brands Vision and Mission to your team members and customers • Excellent project management skills, organizational skills, and attention to detail • Excellent problem-solving skills and ability to work through challenges • Ability to multi-task in a dynamic environment Additional Requirements • Flexibility of schedule and hours to meet the needs of the business. • Flexibility to travel to meet the needs of the business. • Proficient in Microsoft Office suite of tools and applications. • Valid driver’s license. As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi-branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development. Equal Employment Opportunity All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. $29.00

The salary posted reflects the target for new hire salaries for this role at this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


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