Jobs › Generac

Staff Product Manager

Generac · Pewaukee, WI · $155,000–$210,000 a year · Full time

Posted Sep 25, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a dealer or distributor-facing platform you managed. What did you learn about those users?

What they are checking: Experience with B2B digital platforms like the ones this role owns.

Tell me about bringing structure to a messy, ambiguous situation.

What they are checking: Whether they can bring order to ambiguous situations with a concrete example, since this posting specifically calls for that skill.

Tell me about a time you said no to a senior stakeholder.

What they are checking: Whether they can decline a senior request while preserving the relationship, which protects the roadmap without creating lasting political damage.

What would you do

You have five stakeholders, each sure their project is the top priority. How do you build the roadmap?

What they are checking: Whether they can prioritize across competing stakeholders with a clear, defensible method, since staff product managers must make unpopular tradeoffs.

Development keeps missing sprint commitments. What would you look at?

What they are checking: Whether they look at root causes in planning and delivery processes instead of blaming the team when sprint commitments keep slipping.

How do you balance near-term fixes against long-term platform work?

What they are checking: Whether they can balance urgent fixes with longer platform investments, since neglecting either one eventually hurts users and the business.

How do you keep marketing, sales, engineering and operations aligned on what's shipping and when?

What they are checking: Whether they keep several departments aligned on scope and timing, since staff product managers succeed only through clear cross-functional communication.

About the work

Walk me through how you turn a vague business request into an epic and user stories.

What they are checking: Whether they can turn vague requests into clear epics and stories that developers can actually build without constant back-and-forth.

How do you know if a platform is serving dealers well?

What they are checking: Whether they choose measures that reflect real dealer outcomes rather than vanity metrics, since good decisions depend on the right signals.

How would you do market research for an internal or dealer-facing digital product?

What they are checking: Whether they can adapt research methods for dealers and internal users, who behave very differently from typical consumer audiences.

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? This role is ideal for a strategic and execution-focused Staff Product Manager who thrives in complex, cross-functional environments. As a Staff Product Manager, you will lead a portfolio of business-critical digital platforms that support dealer, distributor, and internal business operations. Working across marketing, sales, engineering, operations, and customer-facing teams, you will translate complex business needs into clear product requirements, build and prioritize epics, and drive execution with development teams. The ideal candidate thrives in fast-paced environments with multiple concurrent initiatives, enjoys bringing structure to ambiguity, and is passionate about improving product planning, delivery processes, and cross-functional alignment to ensure teams can effectively scale and execute against both near-term priorities and long-term business objectives. Major Responsibilities • The Staff Product Manager develops product strategies and roadmaps for specific product lines. • They conduct market research to understand customer needs and market trends and collaborate with engineering, sales, and marketing teams to execute product plans. • This role involves monitoring product performance and identifying areas for improvement, and communicating progress and updates to stakeholders regularly. • The Staff Product Manager applies specialized technical skills to enhance product features and performance, ensuring technical excellence and innovation. • The focus is on specific product lines with a strong emphasis on technical execution and collaboration. Minimum Job Requirements • Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field. • 5+ years of experience in product management or related fields • Strong analytical and problem-solving capabilities. • Ability to manage competing priorities in a fast-paced environment. • Skilled in fostering team collaboration and driving results. • Owns the roadmap for well-defined product lines, focusing on tactical execution and cross-functional collaboration within their area of responsibility. Preferred Job Requirements • Experience in managing technical products or working in agile environments. • Proven ability to collaborate with diverse teams to achieve objectives. Canada Applications Generac is committed to fair and equitable compensation practices. The salary range for this role is $155,000 - $210,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits. The Company is committed to improving accessibility for Canadian with disabilities and to ensuring that all our employees and applicants have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, and provide all our employees with training on accessibility including under provincial legislation such as the Accessibility for Ontarians with Disabilities Act, 2005, either during orientation and/or on an ongoing basis. If you feel you need accommodation in relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to askHR@generac.com US Applications Generac is committed to fair and equitable compensation practices. The salary range for this role is $140,000 - $217,000 USD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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