JobsAmerican Family Insurance

Senior Insurance Product Analyst - Homeowners (Hybrid)

American Family Insurance · Madison, WI

Posted Sep 9, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a homeowners product you built or improved from concept to launch. What was broken or missing, and how did you know?

whether the candidate has actually run the full product lifecycle, not just contributed pieces of it

Describe a project where pricing or actuarial, claims, and product teams didn't agree on the right path forward. How did you work through that?

cross-functional influence and comfort managing disagreement between partners with different incentives

Tell me about a decision you made independently that turned out to be wrong. What did you catch, and what did you change?

comfort with independent decision-making and honesty about judgment errors, both explicitly required in the posting

What project management approach do you use to keep a multi-team product implementation on track, and where has it broken down before?

real project management experience versus familiarity with the vocabulary

Technical

How would you build a business case for entering a new homeowners market or segment? What data would you pull together and how would you present the tradeoffs?

ability to structure a cost-benefit analysis using performance metrics, competitor activity, and market trends

Tell me about a time you had to write or revise contract language or underwriting guidelines. How did you make sure it held up legally and made sense to underwriters in the field?

hands-on familiarity with policy language and underwriting standards, and attention to compliance detail

What predictive models or pricing analytics have you worked with directly, and what was your role versus the actuarial team's role?

clarity about the boundary of their own analytical work versus actuarial ownership

How do you stay on top of competitor rate filings and rule manual changes, and how do you turn that raw research into something leadership can act on?

practical process for ongoing competitive intelligence, not just one-time analysis

After a product launches, how do you decide what to monitor and how often, and what would make you flag it as underperforming?

understanding of post-launch performance monitoring including financial benefits realization

Situational

Suppose a competitor just filed a significant rate change in a state you cover. How would you figure out what it means for American Family's position, and what would you recommend?

skill in competitive rate and filing analysis and translating it into an actionable recommendation

If you launched a new homeowners feature and three months later agent satisfaction scores dropped even though profitability improved, what would you do?

whether the candidate balances multiple success measures instead of chasing a single metric

Give me an example of when customer feedback pointed one direction and profitability data pointed another on a product decision. What did you do?

ability to reconcile customer experience goals with financial performance goals

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The full job description

As published by American Family Insurance.

The Senior Product Analyst position requires a strategic thinker who can manage the technical aspects of insurance product development and lead programs that contribute to the broader enterprise strategy through informed insights. You will focus on developing new products that improve Homeowners insurance products using contract language, underwriting guidelines, system/platform, automation and use of pricing/predictive analytics. Responsibilities include identifying potential insurance markets, creating strategic plans for market entry, managing the insurance product development lifecycle, and improving products to increase profitability, improve growth and improve customer experience. We ask that you have a high level of analytical skill, generating insights and creating cost benefit analysis using performance metrics, customer feedback, market trends, and competitor activities. After implementation, the Senior Product Analyst monitors performance, including customer and agent satisfaction and financial benefits realization. The Senior Product Analyst will report to the Senior Manager, Product. In this hybrid role, you will be expected to work a minimum of 10 days per month from the office. You should reside within approximately 35-50 miles of one of the following office locations: Madison, WI 53783; Boston, MA 02110; Denver, CO 80112; Hopkins, MN; Keene, NH 03431; St. Joseph, MO 64507; Phoenix, AZ 85034. Madison & Boston are strongly preferred. Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. #LI-Hybrid We will not consider candidates who require sponsorship for this position. Position Compensation Range: $88,000.00 - $145,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities •May serve as project lead for implementation of products and services. •Monitors and analyzes the performance of the product lines, agent, or book of business. •Evaluates profit factors and conducts analysis of performance data to provides product strategy recommendations relating to profit, growth, retention, and overall book of business. •Develops and maintains effective working relationships with other lines to identify product gaps and opportunities. •Researches and develops concepts for complex new or enhanced products and/or services. •Works with partners in pricing/actuarial, claims, etc. to ensure product compliance and financial viability. •Prepares contract language, develops initial underwriting guidelines and standards, and oversees development of new predictive analytics including pricing models and other predictive models. •Serves as subject matter expert in development of contract language and/or underwriting guidelines. Ensures product compliance. •Produces detailed competitive research and analysis for personal lines products using a variety of information sources and tools to support decision making. Analyzes all available data forming conclusions regarding our competitive position in the marketplace. Provides recommendations to leadership to capitalize on product offerings and geographical areas. •Provides expertise regarding how competitor actions and industry trends influences personal lines ability to meet corporate and divisional objectives. Makes recommendations to management regarding operational and product changes that may enhance our competitive position. •Stays abreast of all rate changes, rating enhancements and program changes by our competitors; researches competitor filings, rate and rule manuals to ascertain changes made and their impact on our competitive position. Ensures analysis and reporting accuracy explaining drivers and insights relating to competitive position changes. Specialized Knowledge & Skills Requirements •Demonstrated experience providing customer-driven solutions, support or service. •Demonstrated experience performing complex financial, actuarial or business analysis. •Solid knowledge and understanding of customer, business industry, insurance, underwriting guidelines and risk concepts in area of expertise. •Demonstrated problem-solving and analytical skills to review complex products, and/or lines of business. •Demonstrated experience making independent decisions. •Demonstrated experience in project management methodologies, practices, techniques and tools. Travel Requirements •Up to 10%. Additional Information • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability.  • Offer to selected candidate will be made contingent on the results of applicable background checks • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions • Sponsorship will not be considered for this position unless specified in the posting We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation. #LI-DB1

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