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Senior Insights Analyst - Consumer, Shopper & Market

Essity · Appleton, WI · Full time

Posted Sep 10, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about an insight you delivered that changed a brand or category decision.

What they are checking: Whether their work drives action rather than sitting in a deck.

Tell me about a time your data told a story leadership didn't want to hear.

What they are checking: Whether they can deliver unwelcome findings clearly and with care.

Tell me about a time a survey or study you ran had a flaw. How did you catch and handle it?

What they are checking: Whether they check their own work and are honest about methodological limits.

What would you do

A brand manager wants research that confirms a decision already made. How do you handle it?

What they are checking: Whether they keep research objective while staying a helpful partner.

How do you do competitor intelligence without crossing ethical lines?

What they are checking: Whether they know where legitimate competitive research stops.

You have a small budget and three teams asking for research. How do you decide?

What they are checking: Whether they prioritize research by business impact and decision timing.

About the work

Walk me through how you'd design a research project to understand why shoppers switch between bath tissue brands.

What they are checking: Whether they can pick the right method and sample for a real business question.

Which syndicated data sources have you used, like Nielsen or Circana, and how do you combine them with survey data?

What they are checking: Whether they can blend market and consumer data into one coherent story.

How would you analyze category dynamics to show where a brand is gaining or losing share?

What they are checking: Whether they can break share changes into drivers like distribution, price, and promotion.

How do you turn a complex analysis into something a busy sales or marketing leader will act on?

What they are checking: Whether they can simplify insights without losing the important nuance.

Practice this interview out loud.

Offer builds a real interview for this exact role at Essity from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by Essity.

Senior Insights Analyst - Consumer, Shopper & Market Who We Are Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors. About The Role Essity is seeking a Senior Market Research Analyst (Insights Analyst) to lead the analysis and interpretation of market, consumer, and shopper data to drive strategic business decisions. In this role, you will design, execute, and synthesize research across areas such as competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories. This is a hybrid role (3 days/week in office) based in one of the following Essity office locations (Philadelphia, Charlotte, Oakville or Appleton). We’re looking for individuals who challenge the status quo, embrace innovation, and thrive in a fast-paced environment. At Essity, we are committed to continuous improvement — of our products, our business, and ourselves. What You Will Do Insights Generation & Business Impact • Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers. • Translate complex data into clear, actionable recommendations to support both strategic and operational decision-making. • Proactively identify trends and implications for assigned brands or categories. Market & Data Analysis • Leverage syndicated data sources (e.g., Nielsen, Kantar, Numerator, Circana) to monitor category performance and competitive landscape. • Conduct ongoing market tracking, including monthly performance reviews and trend analysis. • Support development of market sizing, forecasting, and category growth projections. Research Design & Execution • Support or lead market research studies, selecting appropriate methodologies to meet business objectives. • Ensure all research aligns with global standards and delivers high-quality, reliable insights. • Partner with external research agencies and vendors, managing relationships, timelines, and deliverables. Reporting & Communication • Develop reports, dashboards, and scorecards to effectively communicate insights to stakeholders. • Present findings in a compelling and concise manner to influence decision-making. • Contribute to knowledge-sharing across teams and maintain the market research library. Cross-Functional Collaboration • Work closely with marketing, sales, and strategy teams to validate plans and ensure decisions are insight-driven. • Actively contribute to customer, consumer, and shopper-related business decisions. • Share best practices and contribute to insights communities and projects. Who You Are • 3–5 years of experience in market research, either on the client side or within a consulting/agency environment, supporting consumer packaged goods (CPG) businesses • Strong analytical skills with the ability to synthesize data into meaningful insights and recommendations • Experience working with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar • Solid understanding of quantitative and qualitative market research methodologies • Ability to manage multiple projects and stakeholders in a fast-paced environment • Strong communication and storytelling skills with data • Experience managing external vendors or research partners is preferred What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Compensation and Benefits Competitive annual salary range + annual incentive bonus + benefits Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience. Along with competitive pay you will be eligible for the following benefits: • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance • Wellness program provided through Rally • Healthcare and Dependent Care Flexible Spending Accounts (FSA) • 401(k) with employer match and annual employer base contribution • Company paid Basic Life, AD&D, short-term and long-term disability insurance • Employee Assistance Program • PTO offering with Paid Holidays • Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance • Employee discounts program • Scholarship program for children of Essity employees. Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward Additional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com Together, we are improving lives, every day Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. Application End Date: Job Requisition ID: Essity262378

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