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Senior Brand Manager, Marketing (Base - Multiple Positions)

Kraft Heinz · Chicago, IL · $141,500–$176,900 a year · Full time

Posted May 19, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a where-to-play choice you made for a brand. What did you decide not to do?

What they are checking: Whether they can make real strategic choices, which always means saying no to some opportunities.

Tell me about a time you influenced a senior leader in a matrixed organization who didn't agree with you at first.

What they are checking: Whether they can move people they don't control by understanding what those people care about.

Tell me about a time you simplified something complex so a team could act on it.

What they are checking: Whether they can make strategy clear enough that others execute it consistently without constant help.

Tell me about a time a strategy you set didn't deliver. What did you learn and change?

What they are checking: Whether they own results honestly and adjust, which matters more than having a perfect record.

What would you do

A brand is losing share and three teams each have a different theory why. How would you find the real performance driver?

What they are checking: Whether they use consumer, category and business data to settle a debate instead of choosing the loudest opinion.

You set brand guidelines, and a regional team keeps going off-guide because they say it works better locally. What do you do?

What they are checking: Whether they can hold standards while staying open to local evidence that the standard should change.

You need to cut spend by fifteen percent mid-year. How would you decide what to cut?

What they are checking: Whether they protect the highest-return work under pressure instead of cutting evenly across everything.

About the work

How do you build a brand strategy that holds up for three to five years but still guides what we do next quarter?

What they are checking: Whether they can connect long-term brand ambition to short-term plans people can actually execute.

How do you decide how much of a brand's investment goes to the base business versus innovation?

What they are checking: Whether they understand that protecting the core often matters more than chasing new launches.

What would you look for in brand equity data to know if our marketing is building the brand or just driving short-term sales?

What they are checking: Whether they know the difference between brand health measures and promotional volume, and why both matter.

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The full job description

As published by Kraft Heinz.

Job Description About the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short‑ and long‑term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets. In this role, you will work closely with cross‑functional partners—such as Insights, Innovation, Finance, Sales, and Operations—to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer‑focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity. What you’ll do • Lead development of brand ambition and short‑ and long‑term brand strategies to drive sustainable growth • Define strategic frameworks that guide where‑to‑play choices, portfolio priorities, and expansion opportunities • Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth • Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions • Partner with cross‑functional and regional teams to scale strategies into actionable plans and execution • Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints • Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value • Share best practices, strategic guidance, and learnings across teams to build capability and alignment What we’re looking for • 8+ years of experience in brand management or marketing, preferably within CPG or related industries • Strong strategic thinker with the ability to translate insights into clear, actionable plans • Proven experience building and growing brands with strong positioning, purpose, and performance • Demonstrated leadership and influence across complex, matrixed organizations • Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives • Strong analytical and financial acumen, including experience with P&L drivers • Comfortable navigating ambiguity while driving clarity, alignment, and results • Collaborative, curious, and results‑oriented self‑starter with strong communication skills Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $141,500.00 - $176,900.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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