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Regional Sales Manager - Dairy

GEA · Hudson, WI · $100,000–$150,000 a year · Full time

Posted Aug 14, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about your experience selling equipment or systems to dairy processors or farms.

What they are checking: Whether they know dairy buyers and how capital equipment decisions get made in that industry.

Tell me about a deal you lost. What did you learn?

What they are checking: Whether they reflect honestly on losses and change how they sell.

What would you do

A long-time customer is considering a competitor because of price. What do you do?

What they are checking: Whether they defend value and the relationship instead of jumping to discounts.

How do you work with application engineers to make sure what you sell can be delivered?

What they are checking: Whether they avoid overpromising and bring in technical experts early.

How do you balance new customer hunting with growing existing accounts?

What they are checking: Whether they grow both new and existing business instead of only one.

How do you handle the travel needed to cover a regional territory?

What they are checking: Whether they can sustain the travel needed to stay close to customers.

About the work

How do you build a sales pipeline in a large region with a limited number of big customers?

What they are checking: Whether they plan territory coverage and long sales cycles with discipline.

Walk me through how you'd close a large capital equipment deal with several decision-makers.

What they are checking: Whether they can manage technical, financial and operational buyers through a long process.

How do you keep current on dairy industry trends and customer challenges?

What they are checking: Whether they bring real industry insight to customer conversations.

How do you forecast your sales and keep your CRM accurate?

What they are checking: Whether management can rely on their forecasts to plan production and staffing.

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The full job description

As published by GEA.

GEA Group, founded in Germany in 1881, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 8 + years, reflecting the strong culture, growth opportunities, and support we provide. Responsibilities / Tasks • Start strong – Medical, dental, and vision coverage begins on your first day • Recharge and refresh – Enjoy 12 paid holidays , including a flexible floating holiday, and 136 hours of PTO to relax or explore • Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster • Keep learning – Take advantage of tuition reimbursement to further your education or skillset • Live well – Our wellness incentive program rewards healthy habits • Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance • Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses The typical base pay range for this position at the start of employment is expected to be between $100,000 - $150,000 per year. GEA Group has different base pay ranges for different work locations within the United States. The pay range is not guaranteed compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons. You may be eligible for additional rewards, such as a discretionary bonus (based on eligibility) and/or equity awards. Job Summary: Responsible for generating new and custom plant business related to equipment offered by GEA in the Dairy application market area. Develops relationships in a consultative selling role. Identifies qualifies and pursues leads. Gathers market intelligence. Thoroughly communicates customer requirements within the company. Coordinates the sales effort with other functions within the company. Manages the flow of information between the company and our customers. Essential Duties/Responsibilities: • Responsible for obtaining capital equipment orders with a yearly budget set by the Director for the RSMs dedicated territory and technology matrix. • Develop relationships with key buyers which enables identification, qualification and pursuit of leads and gathering of market intelligence • Penetrate market proactively to generate new business opportunities. Thoroughly communicate customer requirements within the company. Coordinate the sales effort with other functions within the company. • Effect sales of GEA systems; represent the company in a professional manner • Identify sales leads, qualify, pursue and capture • Develop trusting relationships based upon expertise , integrity and friendliness • Acquire sales and market intelligence on issues such as competition, price, and project status • Handle telephone and written inquiries and aggressively follow up in a timely manner throughout the sales process until final determination of customer action • Seek advice and guidance with respect to above from GEA process or mechanical engineers when appropriate • Make a persuasive formal proposal presentation • Participate in trade shows as assigned • Negotiate secrecy agreements, terms & conditions of sale in combined effort with the Business unit management • Issue order confirmations and participate in turnover meetings with project management, product managers, process engineers, purchasing and Admin staff • Report on activity, proposal status and forecasts • Manage expense account for travel and entertainment in a timely manner • Contributes to team effort by completing all tasks as may be assigned by the supervisor • Coordination with our Service organization on customer visits, technical solution and price level , so the customer will experience a “one face to customer approach ” . Your Profile / Qualifications • Experience Technologies include Evaporation, Spray Drying, Powder Handling and Packaging. Experience in Liquid Processing, Membrane Filtration is a plus • Must have a minimum of 3 years of Dairy Industry and/or Technical experience in applicable technologies • Demonstrated ability to understand and effectively communicate technical data and engineering systems • Must be able to communicate effectively in English, both written and verbal • Must possess good interpersonal skills and work well in a team setting as well as independently • Experience of minimum 3 years with spray drying and other dairy techniques a plus • Skills in contract negotiations and other relevant experience • Applicant travel approximately 50%; desired to reside in the mid-west region a plus • Must have a passport and a US Drivers License At GEA, we don’t just offer jobs, we offer opportunities to thrive, grow, and make an impact. #engineeringforthebetter Please note: This position is based in the United States and does not offer visa or work sponsorship. Applicants must be authorized to work in the U.S. without current or future sponsorship. GEA Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted, and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. #LI-LS Did we spark your interest? Then please click apply above to access our guided application process.

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