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Market Manager - Liquid Processing

GEA · Hudson, WI · $150,000–$180,000 a year · Full time

Posted Aug 25, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a market strategy you built. How did you decide where to focus?

What they are checking: Whether they choose target segments based on data, not just instinct.

Tell me about a product launch you led or supported. What went well and what didn't?

What they are checking: Whether they learn from launches and can run one end to end.

What would you do

A competitor launches a cheaper system that's winning deals. How do you respond?

What they are checking: Whether they compete on value and positioning instead of only cutting price.

How do you work with sales teams who may not agree with your market priorities?

What they are checking: Whether they influence without authority and earn sales team buy-in.

How do you work with a global product team while keeping North American needs in view?

What they are checking: Whether they can represent local customers inside a global company.

About the work

What do you know about the liquid processing market in dairy, beverage or food?

What they are checking: Whether they understand the industries and trends this role must grow GEA's share in.

How would you size the market opportunity for a new liquid processing product line in North America?

What they are checking: Whether they can build a reasonable estimate from customer, industry and competitor data.

How do you gather customer insights that actually change product or sales plans?

What they are checking: Whether they turn customer conversations into decisions, not just reports.

How do you explain complex process technology in marketing materials without losing accuracy?

What they are checking: Whether they keep technical claims honest while still making them clear and appealing.

What numbers would you use to judge whether your market plan is working?

What they are checking: Whether they define clear goals and measure progress against them.

Practice this interview out loud.

Offer builds a real interview for this exact role at GEA from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by GEA.

GEA Group, founded in Germany in 1881, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 8 + years, reflecting the strong culture, growth opportunities, and support we provide. Responsibilities / Tasks Working at GEA Group has significant benefits: • Start strong – Medical, dental, and vision coverage begins on your first day • Recharge and refresh – Enjoy 12 paid holidays , including a flexible floating holiday, and 136 hours of PTO to relax or explore • Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster • Keep learning – Take advantage of tuition reimbursement to further your education or skillset • Live well – Our wellness incentive program rewards healthy habits • Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance • Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses The typical base pay range for this position at the start of employment is expected to be between $150,000 to $180,000 per year. GEA Group has different base pay ranges for different work locations within the United States. The pay range is not guaranteed compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons. You may be eligible for additional rewards, such as a discretionary bonus (based on eligibility) and/or equity awards. GEA Group is searching for a Market Manger to join our team! The Market Manager will d rive growth across the liquid processing portfolio by engaging customers, building success stories and strengthening GEA liquid processing positioning in liquid dairy and non-alcoholic beverages. • Identify target customers and opportunities through market analysis, sales intelligence, portfolio data and Regional Sales Manager input; translate insights into focused selling strategies that increase customer buy-in. • Own the front-end evaluation of new business opportunities by integrating commercial, technical and regulatory inputs into opportunity recommendations, product line feedback and Liquid Horizon roadmap priorities. • Partner with Regional Sales Managers, Technical Offer Management-TOM/application engineering and customers to advance qualified pipeline opportunities, clarify scopes, accelerate proposal development and strengthen long-term customer partnerships. • Support pursuit of brownfield, customized liquid processing projects such as line expansions, new lines, added process steps, reception bays, syrup rooms and layouts that include GEA core technologies where possible. • Promote agile project qualification and execution practices, including pre-established sales prequalification criteria, rapid sales–presales alignment, site-based discussions and clear scope alignment. • Lead data-driven portfolio analysis and market prioritization to maximize profitable growth, increase hit rate and focus resources on opportunities where GEA can win competitively. • Accelerate knowledge transfer to Non-Alcoholic Beverages-NAB and Dairy Regional Sales Managers through on-the-job coaching, customer/prospect reviews, technical solution framing and reinforcement of the new Liquid Horizon operating model. • Coordinate cross-functional actions with Sales, Strategy, Engineering, Operations, Procurement, Business Line and local contractors to improve competitiveness, standardize core design approaches and reduce response time. Your Profile / Qualifications • Data-driven market and portfolio analysis capability; able to convert sales intelligence into targeted strategies, roadmaps and customer engagement plans. • Self-driven, collaborative and motivated by common departmental goals; comfortable working as part of a cross-functional execution team. • Strong English communication skills both written and verbal, French language skills is a plus. • Consultative sales mindset with strong written and verbal communication skills; able to influence customers and internal stakeholders. • Ability and willingness to travel across the United States and Canada; ​ Education and Experience: • Minimum 10 years of experience in the food production industry, preferably across dairy, beverage, brewing or related liquid processing applications. • Engineering degree (mechanical, industrial, Food, similar). • Solid process knowledge of dairy and beverage systems, including process equipment, CIP, filling equipment, separation/clarification, homogenization, membranes (UF, NF, MF, RO), mixing, UHT and blending technologies. • Ability to understand customer process needs, pain points and regulatory/commercial constraints and translate them into differentiated technical-commercial solutions. ​ ​ Please note: This position is based in the United States and does not offer visa or work sponsorship. Applicants must be authorized to work in the U.S. without current or future sponsorship. GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified. #Engineeringforthebetter #LI-LS1 Did we spark your interest? Then please click apply above to access our guided application process.

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