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Outside Sales Representative

FleetPride · Fond du Lac, WI · Full time

Posted Aug 10, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you won a customer away from a competitor.

What they are checking: Whether they have a real track record of B2B selling in a competitive market.

How do you plan your week across many customer visits?

What they are checking: Whether they manage a territory with a clear plan instead of driving around without focus.

Tell me about a time a sale fell through. What did you learn?

What they are checking: Whether they reflect honestly and improve rather than blaming the customer or the market.

Tell me about a customer relationship you built over a long time.

What they are checking: Whether they invest in long-term trust, which keeps fleet business coming back year after year.

What would you do

A long-time customer says a competitor is cheaper. How do you respond?

What they are checking: Whether they sell on value like availability, warranty and service instead of only matching price.

How would you sell our exclusive brand or remanufactured products to a customer who only wants name brands?

What they are checking: Whether they can explain quality and value in a way that changes a buyer's habit.

How do you work with the branch counter staff to keep your customers happy?

What they are checking: Whether they see the branch team as partners who deliver on the promises they make.

How would you introduce our repair services to a fleet that only buys parts from us?

What they are checking: Whether they can find ways to grow an account by selling more of what the company offers.

About the work

How would you build a list of prospects for heavy-duty parts and service around Fond du Lac?

What they are checking: Whether they know who buys truck and trailer parts, like fleets, shops and municipalities, and how to find them.

How much do you know about heavy-duty trucks and trailer parts?

What they are checking: Whether they can speak credibly with fleet managers and mechanics who will test their knowledge.

What CRM tools have you used to track customers and sales?

What they are checking: Whether they keep organized records of their pipeline so nothing slips through the cracks.

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The full job description

As published by FleetPride.

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today! Do you have the heavy-duty expertise to work with the largest company-owned truck and trailer parts distributor in the country? Then come and be a part of the PRIDE! FleetPride. Joining FleetPride means you are a member of the best heavy-duty sales team in the country. Our salesforce is driven by a customer-focused culture – second to none. FleetPride operates over 250 locations in 45 states. We distribute a full line of brand-name parts from the most trusted suppliers in the industry, as well as exclusive brand products that offer both quality and value – all backed by our nationwide manufacturer’s parts warranty. FleetPride offers in-house remanufactured products such as brake shoes and driveline components and provides truck and trailer repair services at many locations. Across the nation, over 2,900 experienced FleetPride professionals are ready with local expertise and personalized service essential to our customers’ business Position Summary The Outside Sales Representative will sell FleetPride products and services to current and prospective customers in a competitive business-to-business selling environment. The Outside Sales Representative is accountable for maximizing sales and gross profit within a defined territory, by growing share within existing customers through the sale of all product and service offerings, and by acquiring new customers. A successful Outside Sales Representative maximizes results by solving customer problems and creating mutual value. The Outside Sales Representative is expected to embrace a performance-focused, high accountability sales culture, while developing and maintaining knowledge of FleetPride value propositions, sales process, account management and sales best practice to the industry and local market. Core Competencies/Responsibilities Account Planning The Outside Sales Representative will know and understand share of wallet and what opportunities exist to sell more product within an account; they will leverage sales force automation tools to identify opportunities within accounts. They accurately identify the competitive situation in the account including strengths, weaknesses, opportunities and threats. They will maintain and update account plans during the course of the year per the specified cadence (e.g. monthly, quarterly), and socializes plans internally to receive feedback from manager and peers. The OSR will specify interim advances (milestones) on the path to their objectives and specific tactics for achieving those advances. Call Planning The Outside Sales Representative will determine the objective of the sales call ahead of the call. They will prepare for the call, by anticipating barriers and a plan to overcome these barriers. They will leverage sales force automation tools in advance of the call to determine the call objective, topics to discuss as well as identify areas that need further preparation. At the end of the call, the OSR will utilize the CRM and supporting tools to detail focused and accurate call records, and post-call results in an efficient and effective manner. Customer Needs and Assessment The Outside Sales Representative will ask simple, direct, open-ended questions. They will be observant to look for current and future sales opportunities, and leverage observations in line of questioning. They will establish trust and always engage customers in discussion/diagnosis of account business needs. They ask questions about the customer’s business (beyond just immediate needs) to uncover expansion opportunities and future needs. Value of FleetPride The Outside Sales Representative maintains open dialogue with customers on how FleetPride can continue to drive value. They understand the drivers of value for customers while continuously communicating to the customer the value delivered by FleetPride. They conduct discussions with customers to understand their point of view, gather feedback and identify ways to increase mutual value, including incremental needs and opportunities. Team Work The Outside Sales Representative knows which teams and groups to ask for desired resources (and when to go to them). They are resourceful and seek out and leverage catalogs, call center, and relevant 3rd party information, branch expertise, and/or other subject matter experts to obtain required information/answers. They will leverage FleetPride networks to maximize business results, and act as an active and valuable member of others’ networks within FleetPride. They appropriately elevate customer issues to the correct resources for resolution support while serving as a conduit between FleetPride and the customer during resolution. Product Knowledge The Outside Sales Representative understands the major parts offered, how major parts are interrelated and which parts are complementary parts. They understand basic strengths and weaknesses of FleetPride’s offers, compared to competitive products and services. They know how to turn competitive differences into competitive advantages for FleetPride. They will leverage parts knowledge to lead customer to the best fit solution. They always proactively seek to improve product knowledge by interacting with internal and external subject matter experts and resources . Success Measurements Include: • Territory sales • Territory sales in specific product areas • A, B, C Customer account mix • Territory gross margin Qualifications Education • High School Diploma or GED Knowledge, Skills and Experience • 1 year of B2B sales experience, preferred • Heavy-duty equipment distribution sales or related industry experience is a plus • Excellent written and verbal communication and presentation skills required • Demonstrated mechanical inclination and interest in FleetPride’s industry • Experience with CRM and other sales force automation tools is a plus • MS Office Suite proficiency with ability to conduct basic database tasks in Excel • Valid drivers’ license with clean driving record. FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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