Marketing Manager - Customer Experience
Posted Aug 11, 2026 · We last checked this listing on Oct 6, 2026
Likely interview questions for this role
Written from this job description, not a generic list. Each one notes what the interviewer is really checking.
About your past
Walk me through a tradeshow or customer event you owned from start to finish. How did you decide it was worth the money?
What they are checking: Whether they plan events around a business goal and measure the result, rather than just running logistics well.
Tell me about a time you partnered with a senior executive on a customer interaction. How did you prepare them, and what did you do when they went off script?
What they are checking: Whether they can manage up with executives, giving them what they need without being steamrolled or getting in the way.
Describe a time a live event went wrong in front of customers. What did you do in the moment, and what changed afterward?
What they are checking: How they stay calm under pressure in public and whether they learn from mistakes instead of just surviving them.
Tell me about a project you started with very little direction. How did you figure out what success looked like?
What they are checking: Whether they can create structure and keep moving when goals are fuzzy, which the posting calls dealing with ambiguity.
What would you do
Our customers are senior living operators and the people who care for seniors. What do you think they want out of a campus visit to Direct Supply in Milwaukee?
What they are checking: Whether they think about the visit from the customer's side, including their time pressures and what would make the trip worth it.
You have budget for three major shows next year but the sales team wants five. How do you decide and how do you tell them?
What they are checking: Whether they can make a tradeoff with data and hold a decision with internal partners who are also their customers.
If you joined and found the customer experience programs were run the same way for years, how would you decide what to change first?
What they are checking: Whether they respect what works while looking for new value, rather than changing everything to make a mark.
How do you keep sales, product, and executive stakeholders aligned on one message for an event when each wants their own thing featured?
What they are checking: Whether they can build a clear story across competing priorities so the customer gets one coherent experience.
About the work
The posting asks for an AI-first mindset. Give me a concrete example of how you've used AI tools to improve a marketing program or event.
What they are checking: Whether their AI use is real and specific to their work, not a buzzword they added to match the posting.
How would you measure whether a big industry tradeshow actually drove business impact, beyond badge scans and booth traffic?
What they are checking: Whether they can tie event activity to pipeline and relationships, which is the hard part of event marketing.
What makes a brand experience feel immersive to a busy healthcare operator instead of feeling like a sales pitch?
What they are checking: Whether they understand that this audience values substance and usefulness, and can design experiences that respect that.
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Practice this out loudThe full job description
As published by Direct Supply.