Jobs › Kraft Heinz

Manager, Consumer Insights- Hydration

Kraft Heinz · Chicago, IL · $104,200–$130,200 a year · Full time

Posted Sep 10, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

The posting says to build out the function against a blank slate without buying pre-packaged solutions. Tell me about a time you built something from scratch.

What they are checking: Whether they can act like a start-up owner and create methods themselves rather than leaning on vendor packages.

Give me an example of a so-what recommendation you made that marketing actually acted on.

What they are checking: Whether they turn findings into clear, actionable advice instead of handing over data and leaving the decision to others.

Tell me about a time you influenced someone senior to you who started out disagreeing.

What they are checking: Whether they can influence upward with evidence and relationships, which the posting lists as a key skill.

What would you do

The brand team wants to test a renovation, a flavor or formula change, in a week with no budget. What do you do?

What they are checking: Whether they can find scrappy, credible ways to answer a question when time and money are short.

Priorities shift mid-quarter and your planned study is no longer needed. How do you handle it?

What they are checking: Whether they adapt quickly without frustration and redirect resources to what matters now.

How would you work with finance, R&D and sales so that insights shape the whole Hydration plan, not just marketing?

What they are checking: Whether they can extend their influence across functions to make the consumer voice part of every key decision.

About the work

Mio and Crystal Light are mature beverage mix brands. What consumer questions would you want answered first to help them grow?

What they are checking: Whether they can quickly frame the business problems of a mature category and point research at the biggest growth questions.

How would you decide who the target consumer should be for a beverage mix brand?

What they are checking: Whether they can use segmentation and usage data to pick a target that is both reachable and worth growing.

How do you evaluate whether a new ad communicates what the brand wants it to?

What they are checking: Whether they know practical communication testing measures like branding, message takeaway and persuasion.

What research methods do you think are overused in consumer packaged goods, and what would you use instead?

What they are checking: Whether they think critically about methods and bring fresh approaches rather than repeating habits.

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The full job description

As published by Kraft Heinz.

Job Description As a key strategic business partner and consumer insights manager for Hydration, you will have the opportunity to directly impact growth in the Hydration, Desserts & Meals Business Unit. In this role, you will be responsible for helping develop and execute the strategy on beverage mixes including Mio, Crystal Light, and others, by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation, to communication evaluation (and more). The Role – Key Skills: • Strategic : Be a key strategic business partner to Marketing team and a transformational leader. Demonstrating understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward • Influential : Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams • Impactful : Influence "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer • An Owner : Be versatile with agility, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies. • Flexible : Be flexible and creative to adjust to changing priorities and business challenges. Manage ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change • Strong Communicator : Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization • Self-motivated : Ability to handle many workstreams, challenging priorities and distill a plan that can be implemented for the team • Analytical : Ability to see through data and recognize patterns to advise brand actions • Collaborator : Team player, thrives in a fast-paced entrepreneurial environment • Coach & People Leader : Share knowledge and develop a high-performing team • Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results • Influence: Ability to influence at senior levels of an organization and drive focus and impact Qualifications • 4+ Years of experience in insights (on either the vendor side or client side – client side experience preferred). • Proficient in various market research techniques, including both qualitative and quantitative methods • Experience working with both primary and secondary data sources • Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc). Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $104,200.00 - $130,200.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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