Jobs › Kraft Heinz

Manager, BU Sales & Strategy

Kraft Heinz · Chicago, IL · $102,100–$127,600 a year · Full time

Posted Sep 29, 2025 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you used analysis to change a customer's pricing, shelving or assortment decision.

What they are checking: Whether they have actually influenced retail decisions with insights and can explain what tipped the outcome.

Tell me about managing a broker or outside sales partner whose performance was slipping.

What they are checking: Whether they can hold partners accountable using clear measures and direct conversations.

How do you develop the analysts who work for you or with you?

What they are checking: Whether they coach others to think commercially and not just pull reports.

What would you do

A field sales leader wants numbers that make their customer look good in the weekly routine. How do you handle it?

What they are checking: Whether they keep analysis objective and trusted even when people want a friendlier story.

A new product launch is behind on distribution four weeks in. What do you do?

What they are checking: Whether they can find the gap quickly and work with sales to fix sell-in before the launch window closes.

How would you balance what is best for the Kraft Heinz brand with what is best for the retailer's whole category?

What they are checking: Whether they understand that credible category advice sometimes means recommending a competitor, which builds long-term trust.

About the work

Walk me through how you'd build a category selling story to convince a retailer to take a new item.

What they are checking: Whether they can turn data into a story that serves the retailer's category goals, not just the manufacturer's brand.

Sales are down for a key category this month. Walk me through how you'd figure out why.

What they are checking: Whether they can break down performance into distribution, velocity, price and promotion drivers in a logical order.

How do you support the Annual Operating Plan for a category, and what makes a plan realistic?

What they are checking: Whether they understand how volume, price and trade assumptions build into a plan the business can hit.

What data sources do you rely on for category analysis, and where do they mislead you?

What they are checking: Whether they know syndicated and retailer data well enough to spot gaps and coverage issues before drawing conclusions.

Practice this interview out loud.

Offer builds a real interview for this exact role at Kraft Heinz from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by Kraft Heinz.

Job Description Kraft Heinz, The Company The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision:  To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! Our Culture of Ownership, Meritocracy & Collaboration We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. Position Summary The Manager, BU Sales and Strategy provides leadership for category management, forecasting and trade management for the Business Unit. Main functions include but are not limited to process improvement, forecast accuracy, trade efficiency, increase in quality merchandising for our brands, distribution recommendations, and merchandising strategy changes that will help to drive profitable revenue growth. This position will collaborate cross-functionally with marketing, finance, field sales, and supply chain to ensure target delivery. Key Components of the role • Develop robust business proposals that combine brand story with customer’s strategic interests. • Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations. • Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential. • Lead trade marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals. • Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge. • Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs. • Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan. • Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization. • Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats. • Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets. • Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics. • Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization. Minimum Qualifications • 3+ years of professional experience with an understanding of FMCG industry; Prior experience in category management or sales preferred • Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus • Outstanding verbal, written and interpersonal communications skills • Excellent organizational and project management skills • Advanced Excel knowledge and experience working with databases • Experience presenting to and working with customers Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $102,100.00 - $127,600.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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