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Head of Consumer Growth Marketing

TransUnion · Eagle, WI · Full time

Posted Sep 22, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a growth campaign you ran that clearly paid off. What were the numbers?

What they are checking: Whether they deliver measurable results and know their own performance figures.

Tell me about a time a campaign failed. What did you learn?

What they are checking: Whether they learn openly from mistakes and adjust quickly.

What would you do

How would you build a consumer marketing strategy for Buró de Crédito focused on acquisition, conversion and retention?

What they are checking: Whether they can plan across the full funnel with clear goals for each stage.

Your customer acquisition cost is rising. What do you do?

What they are checking: Whether they can find causes and fix efficiency across channels and creative.

How do you market credit reports and scores to consumers in a way that builds trust?

What they are checking: Whether they understand consumer concerns about credit and can position the brand responsibly.

How would you improve retention for consumers who sign up and then stop using the product?

What they are checking: Whether they think about lifecycle marketing and long-term value, not just sign-ups.

How would you build growth marketing capability in a team that's mostly done traditional marketing?

What they are checking: Whether they can develop people and processes, which is part of this role's goals.

About the work

How do you design and read a marketing experiment?

What they are checking: Whether they use testing correctly to make decisions instead of relying on opinion.

How do you manage agencies so they deliver what you need?

What they are checking: Whether they set clear briefs, goals and accountability with outside partners.

How do you decide how to split budget across channels?

What they are checking: Whether they allocate spend based on return rather than habit.

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The full job description

As published by TransUnion.

TransUnion's Job Applicant Privacy Notice Team Overview We are seeking a Consumer Marketing Leader to drive Buró de Crédito’s consumer marketing strategy, with a strong focus on accelerating business growth through customer acquisition, conversion, and retention. This role will be responsible for developing and executing advanced marketing strategies designed to maximize demand generation, campaign efficiency, and return on investment. The ideal candidate will ensure measurable business results while strengthening the company's brand positioning and value proposition.

 Role Overview And Core Responsibilities • Drive business growth and customer acquisition. • Strengthen the organization’s growth marketing capabilities. • Maximize the impact and efficiency of marketing investments. • Increase brand relevance and value among consumers. • Deliver measurable results that support business objectives. Key Responsibilities • Define and execute the consumer marketing strategy. • Lead customer acquisition, conversion, and retention initiatives across the entire marketing funnel. • Design, implement, and optimize marketing campaigns and programs based on data-driven insights and experimentation. • Develop initiatives that strengthen brand positioning and differentiation. • Manage agencies and strategic partners to ensure effective execution and alignment with business goals. Required Knowledge And Experiences Qualifications and Key Skills • 8+ years of experience in consumer marketing, growth marketing, digital marketing, or related fields. • Proven experience leading customer acquisition, conversion, and retention strategies. • Demonstrated success managing performance marketing campaigns and optimizing growth metrics. • Experience managing and optimizing digital media investments. • Strong knowledge of digital analytics, performance measurement, and data-driven optimization. • Experience developing strategies that enhance brand positioning and brand equity. • Ability to lead agencies and cross-functional teams in a results-oriented environment. • Analytical mindset with a strong focus on experimentation, problem-solving, and continuous improvement. • Ability to translate data and insights into actionable initiatives that drive business impact. • Fluent English (professional proficiency) required to collaborate with regional and global teams. #LI-Hybrid #LI-SG4 TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good , which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology. TransUnion Job Title Manager II, Strategic Communications

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