Field Marketing Business Systems Specialist (Hybrid)

American Family Insurance · Madison, WI

Posted Jul 1, 2026 · We last checked this listing on Sep 20, 2026

Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you created a job aid or training video for a system rollout. How did you decide what to include and how did you check it actually helped people?

whether the candidate can translate technical processes into usable, plain-language content

Describe a time you gathered requirements from a business stakeholder who wasn't sure what they actually needed.

requirement-gathering skill under ambiguity, a skill the posting explicitly flags as significant

Tell me about a business process you documented from scratch. How did you figure out the actual rules versus what people assumed the rules were?

discipline in documentation and ability to surface undocumented tribal knowledge

Tell me about a time a user was frustrated with a system and you had to both solve their problem and manage how they felt about it.

customer-service orientation toward internal users, not just technical fixes

What experience do you have in insurance or financial services, and how did that context change how you approached your work?

industry familiarity and whether it shaped judgment on compliance or risk-sensitive processes

Technical

Walk me through how you'd support integrating direct mail and direct email programs into a platform like Salesforce Relate. What would you need to know first?

real familiarity with Relate or similar marketing platforms and ability to scope integration work

What's the difference between unit testing, functional testing, and user acceptance testing, and where does your role typically sit in that process?

whether the candidate actually understands testing concepts or is just using the vocabulary

Have you used Python or Power BI in past work? Walk me through a specific example where you used one to solve a business problem.

actual hands-on technical skill versus resume keyword matching

Situational

A user reports that a business system is behaving unexpectedly and it's affecting their daily work. What do you do in the first hour?

triage instincts: distinguishing user error, escalation-worthy bugs, and quick fixes

You're managing a vendor relationship, say something like Halo, and the vendor's timeline slips right before a launch. How do you handle it?

vendor management under pressure and communication with internal stakeholders

How would you design a user acceptance testing process for a new feature that field marketing teams across different regions will use?

ability to think through UAT design at scale, including how to catch region-specific issues

If you inherited User Replication as part of your job with zero handoff documentation, how would you get up to speed and keep it running?

self-direction and ability to reverse-engineer systems without full context

Two departments disagree about how a business rule should work in the system. How would you go about resolving that?

conflict mediation and ability to arrive at a documented, defensible answer

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The full job description

As published by American Family Insurance.

The Field Marketing Business Systems Specialist is responsible for educational content creation (job aids, videos), system support (User Replication), vendor management (Halo), and foundational business analysis. You will also support the integration of direct mail and direct email programs into the Salesforce Relate platform. You will report to the Senior Manager, Business Systems. In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783 Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. Position Compensation Range: $69,000.00 - $115,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities • You will provide operational and user support for business system applications and related hardware that support division and corporate strategies. • You will respond to user questions, resolve user issues, escalate system problems to proper areas, and provide users with documents and tools to increase user capabilities within the application. • You will document and maintain business processes and business rules. • You will conduct user acceptance testing for business systems. Identifies opportunities for improved user acceptance testing processes and methodologies. Specialized Knowledge & Skills Requirements • Demonstrated experience providing customer-driven solutions, support or service. • Basic knowledge and understanding of unit, functional, performance, and user acceptance testing. • Basic knowledge and understanding of how technology can be used to automate business processes. • Demonstrated experience documenting work processes and business rules. • Demonstrated experience using business systems to provide customer service. • Travel requirements up to 10%. Additional Information • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability.  • Offer to selected candidate will be made contingent on the results of applicable background checks • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions • Sponsorship will not be considered for this position unless specified in the posting Additional Skills • Significant requirement gathering experience • Insurance or financial industry experience a plus • Salesforce/Relate platform experience • Python, PowerBI and good broad technology prowess #LI-Hybrid We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation. #LI-RS1

Apply at American Family Insurance

Field Marketing Business Systems Specialist (Hybrid)

Likely interview questions for this role

Practice this interview out loud.

The full job description

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