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Director, CRM

Tovala · Chicago, IL · $150,000–$180,000 a year · Full time · Marketing & Growth

Posted Sep 28, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

This is a player-coach role. How do you split your time between strategy and executing campaigns yourself?

What they are checking: Whether they are comfortable doing hands-on work while setting direction.

Tell me about a CRM program you launched that didn't work. What did you learn?

What they are checking: Whether they learn from failure and are honest about it.

How do you work with data and product teams to get the customer insights you need?

What they are checking: Whether they can build the cross-functional relationships the role depends on.

Tell me about a time you built or grew a team.

What they are checking: Whether they can lead and develop people as a director.

What would you do

Tovala customers have both an oven and a meal plan. What signals would tell you a customer is about to churn?

What they are checking: Whether they can use product and engagement data to act before customers leave.

How do you avoid over-messaging customers when several teams want to reach them?

What they are checking: Whether they can set frequency rules and negotiate with other teams to protect the customer experience.

What new lever would you add to the marketing toolkit that most meal-kit companies miss?

What they are checking: Whether they bring fresh thinking, which the posting specifically asks for.

About the work

Walk me through how you'd build a lifecycle program from lead to active customer to win-back for a meal subscription with a smart oven.

What they are checking: Whether they can design the full customer journey across email, push and SMS.

How do you tie a CRM program to company KPIs like retention or lifetime value?

What they are checking: Whether they measure business impact, not just opens and clicks.

How do you set up a test so you know a campaign actually caused the lift you're seeing?

What they are checking: Whether they use holdout groups and sound testing rather than taking credit for natural behavior.

Practice this interview out loud.

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The full job description

As published by Tovala.

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie. We're looking for a Director, CRM to own lifecycle programs end to end, converting leads, retaining and growing active customers and winning back churned customers via email, push, SMS and more. This is a player coach role where you'll set the strategy and roadmap as well as help execute the programs, driving tangible impact through CRM. Using customer insights, data, and strong cross-functional relationships, you'll tie every program wto company-wide KPIs. We'll look to you to bring new thinking and add new levers to the marketing toolkit. Marketing experience at a growth-stage company is preferred. Passion for food is a must. How you'll spend your time at Tovala • Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers. • Grow revenue through retention, reactivation, and win-back programs. • Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys. • Define target audiences from customer cohorts and decide how we reach them. • Develop offers that improve retention and bring back churned customers. • Streamline how we send customer comms: simplify process and improve automation. • Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io). • Partner with creative to deliver communications that are on-brand and on-message. • Measure and report impact, and decide where to invest next. • Develop strong cross-functional relationships with product, data, software, and growth teams.

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