Copywriter

Tell me about a time you had to keep a brand voice consistent across a lot of different touchpoints, like email, packaging, app, and ads.

real experience maintaining voice systems, not just writing one-off pieces

Tell me about a piece of copy you wrote that you were proud of, but that underperformed once it was tested.

whether they treat copy as testable and how they react to being wrong

Tell me about a time a marketer or product manager pushed back hard on copy you wrote. What happened?

how they handle feedback and collaborate cross-functionally without being precious about their work

Tell me about a project where you had to turn around a lot of copy fast, across many small pieces, without losing quality.

comfort with volume and speed typical of a small marketing team at a growing company

Walk me through how you'd describe Tovala's brand voice if you'd never seen a single word we've written before.

whether they can infer voice from product and audience rather than needing it handed to them

Say a customer just unboxed their Tovala oven for the first time. Write me a couple lines of copy that would go on the welcome card inside.

actual writing ability and instinct for tone in a specific real scenario

How would you write differently for someone on their first week with Tovala versus someone who's been a subscriber for a year?

grasp of customer journey stages and lifecycle messaging

We sell a mix of hardware, software, and fresh food. How would your writing style change depending on which of those three you're talking about?

whether they understand the product is genuinely three different things needing different language

How do you usually decide between something clever and something clear when the two are in tension?

judgment about when wit serves the customer versus when it gets in the way

How do you approach writing for a subscription product where the same customer sees your copy over and over, week after week?

understanding of retention and fatigue, not just one-time acquisition copy

If our NPS is high but a certain email flow keeps getting low open rates, how would you figure out whether that's a copy problem or something else?

ability to diagnose problems rather than assume every issue is a writing issue

Give me an example of a brand voice guideline you'd write for a new hire so they could sound like Tovala without you checking every sentence.

ability to scale voice through documentation, not just personal talent