JobsGenerac

Business Development Manager

Generac · Sussex, WI

Posted May 28, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a time you opened up a brand new territory or vertical from scratch. How did you decide where to start?

whether the candidate has actually built a pipeline from nothing rather than just managed an existing book of business

Tell me about a deal you negotiated and closed that almost fell apart. What happened and how did you get it back on track?

negotiation skill and persistence under pressure, not just a success story

Tell me about a time your forecast was significantly off from actual results. What did you learn and what did you change?

honesty and rigor around financial forecasting, a named responsibility in this role

Describe a situation where you had to pull in people from other departments, like operations or engineering, to close a deal or solve a customer problem. How did you keep everyone aligned?

cross-functional coordination skill, since this role directs cross-functional personnel to hit performance goals

Tell me about a time you had to work independently with very little direction to build something new. How did you keep yourself accountable?

fit for the entrepreneurial, self-directed culture mentioned in the posting

Technical

How do you go about training a sales team on a new product line so they can actually sell it, not just recite features?

ability to design enablement and training, since this role owns that responsibility directly

How do you read a customer's financials or business situation to figure out which product or program actually fits their needs?

the analytical skill needed to tailor solutions rather than pitch a generic package

How do you stay on top of what competitors are doing in the backup power or generator space, and how has that actually changed how you sold something?

whether market awareness translates into concrete action, not just passive reading

What sales metrics do you personally track week to week, and why those ones?

whether the candidate actually manages a business with numbers versus relying on gut feel

Situational

Say you've got a target list of accounts in a new vertical for Generac's products. How would you research and prioritize which ones to pursue first?

structured thinking about lead research and prioritization versus just chasing whatever comes in

Imagine you're six months into growing a new territory and you're behind on gross margin target even though revenue looks fine. What do you dig into first?

understanding of margin versus top-line revenue and problem diagnosis under pressure

A key customer has an unresolved service issue that's threatening a renewal. Walk me through how you'd handle it.

customer service execution and issue resolution under real business stakes

You've got a VP of Sales who wants to expand a product line into a new region, but your read on the market data says it's premature. How do you handle that conversation?

ability to push back with data while still managing the relationship with leadership

Practice this interview out loud.

Offer builds a real interview for this exact role at Generac from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Primary Purpose   The Business Development Manager (BDM) is responsible for helping grow business by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new territories and train our teams on new products using best-in-class sales techniques.     Major Responsibilities     •  Designs and directs the sales strategies for business group products in assigned territories. • Creates and implements processes and training to ensure that the sales team is equipped to sell these products effectively. • Collaborates with the VP of Sales and other stakeholders to expand the territory and product lines. • Performs analysis of specific customers to determine the most effective solutions for their needs. • Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement. • Negotiates and closes contracts. • Grows revenue in assigned industry vertical, achieves gross margin target. • Directs the placement of new and existing products and programs with prospective customers • Directs the involvement of cross-functional personnel within business groups to meet performance objectives and customer expectations. • Drives customer service execution to ensure issue resolution.  Analyzes the current business environment to implement new strategies for customer service. • Facilitates introductions to other sales executives. • Develops and recommends accurate and detailed metrics for effective financial forecasting and resource allocation. • Forecasts, develops, manages, and achieves budget. • Analyzes and reviews sales trends to identify opportunities and threats. • Conduct research to identify new markets and customer needs. • Maintains a strong understanding of company products, competition in the market, and positioning. • Follows the latest industry developments and stay up to date on corporate competitors. • Promotes the company’s products/services addressing or predicting clients’ objectives     Minimum Job Requirements   Education   Bachelor’s degree or equivalent work experience.     Work Experience    2 to 5 years of sales experience.   Knowledge / Skills / Abilities   • Excellent verbal and written communication skills • Excellent preparation of sales materials and presentation skills • Excellent negotiation skills • Organizational skills • Ability to work independently in an entrepreneurial culture • Ability to analyze financials • Knowledge of the internal processes and systems that support sales accounts • Ability to develop strong understanding of company products, market competition and positioning    Physical Requirements and Working Conditions   PHYSICAL DEMANDS :    Office Environment (Includes field sales):   While performing the duties of this job, the employee is regularly required to talk and hear ; and use hands to manipulate objects or controls .  The employee is regularly required to stand and walk .  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders .  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.     “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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