JobsSC Johnson

Brand Manager

SC Johnson · WI

Posted Aug 27, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Walk me through a time you took a brand equity strategy and turned it into an actual campaign, from positioning through to media plan. What was your role versus the agency's?

whether the candidate can operate across the full brand-building spectrum, not just one piece of the funnel

Give me an example of a portfolio decision you made that involved trade-offs between price tiers, segments, or SKUs. How did you decide what to cut or prioritize?

actual portfolio strategy experience versus general brand management

Tell me about a time your demand forecast and the sales team's numbers didn't match up. How did you resolve it?

cross-functional alignment skill with sales and S&OP, a named responsibility in this role

Describe a project where you had to rally people from insights, sales, innovation, and an outside agency around one plan. What was the hardest part of keeping everyone aligned?

ability to lead through influence across a genuinely cross-functional structure without direct authority

Tell me about a campaign or program that didn't hit its numbers. What did you learn and what did you change next time?

accountability and results orientation, whether they own misses instead of deflecting

What's an example of you working in an ambiguous situation where the strategy wasn't fully defined yet, and you had to move forward anyway?

adaptability and urgency in a fast-moving CPG environment, as the posting explicitly calls out

Technical

Tell me about a media-to-cart program you built or ran. How did you connect the upper-funnel brand work to actual purchases, and how did you know it worked?

real experience linking brand awareness spend to conversion and measurable sales, not just campaign anecdotes

What financial metrics do you look at when deciding whether to keep investing in a brand versus pulling back, and how have you used P&L thinking in a real decision?

business and financial acumen beyond marketing metrics like awareness or engagement

How do you decide which consumer or market research to commission versus what you already know, when budgets and timelines are tight?

practical judgment about using insights efficiently rather than research for its own sake

Situational

Say you're six weeks from a major campaign launch and consumer research comes back showing your positioning doesn't land the way you expected. What do you do?

judgment under time pressure and whether they'd course-correct based on data or push forward on a fixed plan

How do you approach building a claims strategy for a product, especially when marketing wants a bold claim and legal or regulatory wants something more conservative?

comfort navigating compliance constraints without losing the marketing point, relevant to household and pesticide products

If your innovation roadmap and your category management team's assortment plan started pulling in different directions, how would you reconcile them?

whether the candidate understands portfolio optimization as a negotiation between functions, not a solo decision

Imagine you're asked to train a commercialization team on omnichannel execution with no formal authority over them. How would you approach getting real buy-in rather than just compliance?

whether they can build capability in others, a specific stated responsibility, without a reporting line

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The full job description

As published by SC Johnson.

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more. The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations. ABOUT THE ROLE Build Iconic Brands. Shape Consumer Connections. Drive Growth. As Manager, Brand Management , you’ll play a pivotal role in shaping how our brands show up for consumers and win in an increasingly dynamic marketplace. This is an opportunity for a strategic, consumer-obsessed marketer to lead across the full brand-building spectrum—from defining brand equity and portfolio strategy to creating integrated marketing experiences that turn consumer engagement into business growth. You’ll translate consumer, category, and marketplace insights into bold strategies, bringing together brand positioning, innovation, media, commerce, and media-to-cart activation to strengthen brand relevance and accelerate performance. Working at the center of a highly cross-functional organization, you’ll influence key decisions and rally partners across marketing, sales, insights, innovation, and agency teams around a shared vision for growth. If you’re a Consumer Products brand leader who combines strategic thinking with strong commercial instincts and love turning consumer insights into ideas that build brands and deliver results, this is an opportunity to make a meaningful impact on brands consumers know and trust. KEY RESPONSIBILITIES Equity & Media-To-Cart • Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction. • Lead integrated communication planning across media channels partnering with agencies and internal teams to deliver cohesive consumer experiences. • Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints. • Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies. • Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail. • Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes. Portfolio Strategy/Sales Planning & Operations • Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration. • Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging. • Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management. • Align demand forecasts with marketing and sales strategies for accurate planning. • Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions. • Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement. Integrated Growth Planning & Strategic Alignment • Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned. • Ensure all marketing and functional claims meet compliance standards and support business objectives. • Foster a culture of continuous improvement, learning, and innovation across marketing practices. • Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities. • Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization. REQUIRED EXPERIENCE YOU’LL BRING • Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience • Qualified candidates must be legally authorized to work in the United States without current or future sponsorship PREFERRED EXPERIENCES AND SKILLS • Advanced degree preferred. • 5–7 years in portfolio management, brand strategy, or related marketing roles. • Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions. • Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and performance optimization. • Business & Financial Acumen: Strong understanding of business fundamentals, including profit & loss management, demand planning, and resource allocation to maximize return on investment. • Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution. • Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments JOB REQUIREMENTS • This role is eligible for domestic relocation assistance. • Office work environment: Remote work available once a week for eligible employees. • Travel <10%. BENEFITS AND PERKS SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.   Inclusion & Diversity We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive. We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion . Better Together At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation. Equal Opportunity Employer The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law. Accommodation Requests If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com . All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster  for more information.

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