Jobs › Kraft Heinz

Brand Manager, Marketing (Base - Multiple Positions)

Kraft Heinz · Chicago, IL · $120,800–$151,000 a year · Full time

Posted Aug 28, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you had to cut marketing spend mid-year. How did you decide where?

What they are checking: Whether they manage the P&L with discipline and protect the investments that matter most to the brand.

Tell me about a cross-functional project you led, like a renovation or packaging change. What was hard?

What they are checking: Whether they can lead teams across operations, quality and R&D to deliver on time.

Tell me about a junior marketer you coached. What changed for them?

What they are checking: Whether they develop others, which the posting expects of Brand Managers.

What would you do

Sales wants a deeper promotion to hit volume, but it would hurt profit and brand equity. What do you do?

What they are checking: Whether they can balance short-term volume with profit and long-term brand health, and work it out with Sales.

Your brand is losing share to private label. How would you respond?

What they are checking: Whether they can think through price gaps, value messaging and quality differences to defend a base brand.

How would you make sure your brand wins in ecommerce as well as in stores?

What they are checking: Whether they understand digital shelf, search and retailer programs as part of the brand plan.

About the work

Household penetration is down but buy rate is steady. What does that tell you, and what would you do?

What they are checking: Whether they can read core brand metrics and pick actions that address the real driver of decline.

Walk me through how you'd build a one-year and three-year growth plan for a base brand.

What they are checking: Whether they can root a plan in consumer and category insight and connect it to clear financial targets.

How do you decide how to split a budget between media, trade, packaging and innovation?

What they are checking: Whether they think about return on each lever and can defend their allocation with data.

How do you build a forecast for a brand, and what do you do when it's wrong?

What they are checking: Whether they understand forecasting inputs and own the misses with clear explanation and action.

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The full job description

As published by Kraft Heinz.

Job Description We’re hiring Brand Managers into multiple Base Marketing teams. You’ll own profitable growth for a consumer brand or portfolio by turning consumer and performance insights into clear strategy, strong in-market execution, and tight cross-functional delivery. You’ll lead across the marketing mix, manage P&L, and drive work with partners in Sales, Insights, Finance, and Operations. What you’ll do • Own in-year performance and build 1-year / 3-year growth plans rooted in consumer and category insights • Monitor business performance (share, volume, revenue, household penetration, repeat/buy rate) and drive actions to improve results • Own marketing budget and P&L levers; allocate investment to deliver profit, volume, and share targets • Lead cross-functional teams through commercialization, renovation/innovation, packaging, quality, and process improvements • Partner with Sales to develop customer programs and execute across channels (including ecommerce) • Influence stakeholders, set priorities, and drive multiple workstreams with clear timelines and ownership • Coach and develop junior team members as applicable What we’re looking for • Strong business acumen and comfort working across data, insights, and storytelling • Demonstrated ability to lead cross-functional teams and manage competing priorities • Experience with forecasting, P&L management, and actioning top/bottom-line drivers • Clear, concise communicator with a bias for action • 5+ years experience (marketing/brand/product management preferred) Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $120,800.00 - $151,000.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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