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Assistant Store Manager Sales

Dick's Sporting Goods · Peoria, IL · $60,000–$84,000 a year · Full time

Posted Sep 25, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you coached a team to deliver better service and you saw it in the numbers.

What they are checking: Whether they can link coaching to measurable sales and athlete engagement.

Describe a time you had a strong seller who was hard to work with. How did you handle it?

What they are checking: Whether they hold high performers to the same standards for teamwork and respect.

How would you build up the leads and captains in your departments?

What they are checking: Whether they develop leaders so the sales culture holds even when they are not there.

What would you do

Sales are behind plan for the month. What do you do this week to change that?

What they are checking: Whether they can turn a sales gap into specific actions with their teams rather than general pressure.

What does an athlete-first culture look like, and how would you know if your store had one?

What they are checking: Whether they can define culture through behaviors they can observe and coach.

How would you roll out a new company selling strategy so teammates actually use it?

What they are checking: Whether they can execute key business strategies through clear communication and follow-up.

Your team is pushing loyalty sign-ups so hard customers are getting annoyed. What do you do?

What they are checking: Whether they can balance program goals with the athlete experience and fix the approach.

About the work

How do you coach a teammate in the moment on the sales floor without embarrassing them in front of a customer?

What they are checking: Whether they know how to give real-time feedback in a way that builds skill and confidence.

What sales metrics would you look at each day, and what do they tell you?

What they are checking: Whether they understand the numbers behind sales, like conversion and average ticket, and how to act on them.

How do you plan staffing in sales departments for a big weekend or back-to-school?

What they are checking: Whether they put the right experts in the right places when traffic peaks.

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The full job description

As published by Dick's Sporting Goods.

At DICK’S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: Sport inspires us. Innovation drives us. Come Win With Us at DICK’S Sporting Goods as part of a team that redefines what’s possible. Whether you live for sport or cozy fashion, you’ll love building your career at DICK’S. It’s more than a job — it’s a chance to be part of a team where you’re welcomed, supported, and empowered from day one. In our stores, you’ll make a real difference by delivering exceptional experiences to athletes of all abilities. If you’re coachable, accountable, collaborative, and trustworthy, this is the place for you. Win with us every time you step onto the floor. As an Assistant Store Manager – Sales , you will drive sales performance and athlete engagement by leading and developing high-impact retail teams. In this role, you will coach teammates to deliver exceptional service, execute key business strategies, and create an athlete-first culture that brings the DICK’S brand to life. Grow your leadership career while making a real impact on athletes and your team. ​ Job Duties & Responsibilities • Collaborates with the Store Manager to contribute to developing and executing full-year business growth plans, including forecasting and planning 90+ days out. Ensures operational strategies support long-term success and work to identify opportunities in the store and validate key programs/processes (e.g., BOPIS, ship-from-store, etc.) • Directly manages a team of Captains (Supervisors) and indirectly manages broader store team through influence, coaching, and development. Equips leaders to lead others effectively and fosters a high-performing, inclusive team environment. Accountable for performance management, including development, annual reviews, and promotional recommendations for the Captain (Supervisor) team, and for holding all teammates accountable for compliance with policies and procedures, including disciplinary and termination recommendations. • Upholds company merchandising and presentation standards by ensuring compliant execution of established floor sets, signage requirements, price changes, inventory presentation, replenishment standards, etc. Promotes, drives, and leads company programs (i.e., customer loyalty program participation, warranty sales, private label credit card enrollment, etc.). Acts as a role model for service, selling, and leadership behaviors that elevate the athlete experience. Models outstanding athlete experiences by anticipating athlete needs and providing clear, accurate, and knowledgeable information about products and assortment. • Demonstrates the ability to lead, execute and validate key training initiatives (including cross-training leaders of others). Accountable for ensuring all teammates are trained/equipped to deliver elevated athlete experiences; focuses on accountability through motivation, hands-on coaching, regular exposure, and stretch assignments; builds development plans in partnership with teammates. • Partners with Store Manager on long-range management of the store workforce and approves Captain (Supervisor) staffing plans. Oversees payroll and staff scheduling to align with budget goals and adapt to athlete traffic and sales trends, ensuring workforce flexibility and schedule effectiveness. • Hires and builds strong teams by partnering closely with the Store Manager and Captain (Supervisor) team to create targeted hiring strategies to actively source, recruit, and interview potential teammates. Owns hiring decisions for the Captain (Supervisor) population and is accountable for hiring and termination decisions for the hourly population, based on Captain (Supervisor) recommendations. Coaches Captain (Supervisors) on effective interviewing, hiring, and team-building practices. • Holds teammates accountable for meeting established operational guidelines, brand standards, customer service expectations and company policies. Ensures store safety, standards, and operational procedures are upheld. Creates a store environment where everyone, both teammates and athletes, are always welcome and treated with respect. Adheres to and enforce established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws/guidelines of external governing entities. Hold teammates who fail to meet or comply with expectations accountable. QUALIFICATIONS: • High School Diploma or Equivalent • 1-3 years experience • 1-3 of retail management experience (or customer-focused experience) VIRTUAL REQUIREMENTS: At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments. To ensure a smooth and secure experience, please note the following: • Cameras must be on during all virtual interviews. • AI tools are not permitted to be used by the candidate during any part of the interview process. • Offers are contingent upon a satisfactory background check which may include ID verification . If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone! Targeted Pay Range: $60,000.00 - $84,000.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

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