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West Coast Strategic Cuisines Thai & Asian Cuisine District Manager

Toast · Remote · Sales : Strategic Cuisines Sales Management

Posted Sep 16, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you built a sales team from the ground up. Who did you hire first and why?

What they are checking: Whether they have a deliberate approach to hiring and team building, which the role starts with.

Tell me about a rep who was struggling. What did you do and how did it turn out?

What they are checking: Whether they coach with patience and specifics and also know when to make a hard call.

Tell me about a time you hit a team target in a market that was new to your company.

What they are checking: Whether they've succeeded in a go-to-market build, not just in a mature territory.

What would you do

You'll coach your reps to run discovery and demos in Thai. How do you coach a sales conversation in a language and culture where directness may land differently?

What they are checking: Whether they understand how to adapt sales technique to the Thai restaurant community rather than translating an English pitch.

A Thai restaurant owner trusts cash and a simple register and is wary of tech. How would you coach a rep to handle that?

What they are checking: Whether they can build trust with cautious owners through relationships and clear value, not pressure.

This role requires travel across the West Coast. How do you lead a team well when you're not in the same city every week?

What they are checking: Whether they have habits like ride-alongs and regular one-on-ones that keep a spread-out team connected.

What front-line feedback would you expect to bring back to leadership from Thai restaurant owners?

What they are checking: Whether they see themselves as a voice for the market who can shape product and investment decisions.

About the work

You manage six to eight account executives. How do you know which ones need help with pipeline and which need help closing?

What they are checking: Whether they read pipeline metrics by stage to diagnose each rep's real weakness.

The Director wants your help sizing the Thai and Asian cuisine opportunity on the West Coast. How would you go about it?

What they are checking: Whether they can turn local knowledge and data into a credible market estimate.

How do you run a weekly pipeline review that actually changes behavior?

What they are checking: Whether their reviews drive specific next steps instead of just reporting numbers.

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The full job description

As published by Toast.

*Bilingual Thai-speaking position. This is a field sales opportunity that will require travel. Candidates must live local to the West Coast or be willing to relocate Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. As a Strategic Cuisines District Sales Manager, you are pivotal to the growth of the Toast brand in your district. You will report into a Regional Vice President and will hire, build, and coach a team of Strategic Cuisines Territory Account Executives who are transforming the way restaurants operate. You’ll work closely with your sales team on how to understand restaurants’ unique needs and develop customized solutions that help their businesses thrive. You will also be working with the Director and GVP directly on helping Toast size and scope the opportunity for Toast in these markets as we accelerate our go-to-market motion.&nbsp; A day in the life (Responsibilities)&nbsp; • Directly manages 6-8 Account Executives and is responsible for the productivity of these reps and their pipelines • Coach the reps to conduct efficient discovery meetings, live demos, and crafting a solution that best meets the prospect’s needs in Thai • Support the Director by gathering front-line feedback and helping us determine where we should invest resources in these strategic cuisine markets.&nbsp;&nbsp; • Find opportunities to make the funnel for each market more efficient by having an entrepreneurial mindset&nbsp; • Partner with teams across the business to ensure that expectations set during the sales process are met in delivery What You'll Need to Thrive (Requirements) • Must be able to fluently speak Thai and will be expected to coach their reps and communicate with prospects in Thai • 5+ years of sales experience in a sourcing and/or closing role • 3+ years of leadership experience • Proven track record of success • Passionate with the ability to inspire and motivate those around them • Entrepreneurial, self-motivated, creative, and flexible with the ability to perform well under pressure What will help you stand out (Nice to Haves/Non essential Skills) • Management experience building customer-facing, quota-achieving full cycle sales teams • Experience working in a tech environment • Experience working in a fast-paced, high growth environment • Proven track record of creating a winning culture that performs at a high level AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy&nbsp; We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at&nbsp;<a class="c-link" href="https://careers.toasttab.com/toast-benefits" target="_blank" data-stringify-link="https://careers.toasttab.com/toast-benefits" data-sk="tooltip_parent">https://careers.toasttab.com/toast-benefits . The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role includes base salary, commission, and bonus (if eligible). This role qualifies for uncapped commissions. The starting salary will be determined based on skills, experience, and geographic location. In addition to cash compensation, our total rewards components include benefits and equity (if eligible). You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy . Zone A $211,000 &mdash; $338,000 USD Zone B $183,000 &mdash; $293,000 USD Zone C $165,000 &mdash; $264,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring Our Approach to Hybrid Working We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region:&nbsp; https://careers.toasttab.com/locations-toast People Are the Secret Ingredient in Our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com . ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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