JobsGenerac

Service Sales Representative

Generac · Sussex, WI

Posted May 21, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you cold called a prospect who had no idea who you were and turned it into a real opportunity.

resilience and technique in outbound prospecting, since this role leans heavily on cold calling

Tell me about a proposal you presented to a mixed audience of engineers, purchasing agents, and executives. How did you adjust your pitch for each person in the room?

whether they can tailor a technical sales pitch to different stakeholder priorities

Tell me about the last quarter or period where you missed a sales quota. What happened and what did you change?

honesty and self-correction when performance falls short, since this role is quota-driven

Describe a deal where the customer wanted a discount you couldn't give, or terms you couldn't meet. How did you handle the negotiation?

negotiation skill and where they draw the line on margin versus closing the deal

How do you stay on top of industry trends and regulations that affect your customers' equipment decisions?

whether they proactively build expertise or rely only on what the company feeds them

Technical

How would you size and put together an aftermarket recommendation for a customer whose backup generator setup you're not familiar with yet?

ability to research a customer's application and translate it into a technically sound proposal

What do you know about NFPA 110 requirements and how would that show up in a conversation with a facilities customer about their standby power system?

real familiarity with the regulatory backdrop that drives service and compliance sales in this industry

Explain load banking and fuel polishing to me like I'm a customer who's never heard the terms.

depth of product knowledge and ability to translate technical concepts into plain language for buyers

How have you used a CRM to manage your pipeline and figure out where to spend your time?

whether they actually use CRM data to drive decisions rather than just logging activity

What do you know about remote monitoring and connectivity solutions for generators, and how would you use that in a sales conversation?

awareness of a growing product area that differentiates aftermarket service offerings

Situational

Walk me through how you'd build a territory plan for aftermarket parts and service sales in a new region.

whether the candidate can structure a territory beyond just chasing leads randomly

A customer tells you their generator failed during an outage and they're furious about a missed PM visit. What do you do in that call?

ability to de-escalate a customer problem while protecting the account and setting up a fix

You've got a lead who's been slow to respond for weeks but the quarter is ending. How do you decide whether to keep pursuing it or move on?

pipeline judgment and time management under quota pressure

If a delivery on a piece of rental equipment is delayed and the customer is counting on it for an outage, how do you handle that conversation and the follow-through?

accountability for the full sales cycle, not just closing the deal

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Service Sales Representative will be responsible for increasing aftermarket parts and service business within their assigned territory. Reporting to the Branch, Manager, this role will promote the company service and parts departments to increase sales in PM agreements, equipment repairs rental equipment, fuel tank remediation and generally promote Energy Systems as the primary source for aftermarket parts and service of power generation equipment . MINIMUM QUALIFICATIONS :    • Four-year college degree or equivalent industrial sales experience is required .   • 1 year cold call via phone and in person   • 1 year customer facing sales role that includes negotiation, presentation, and conflict resolution     PREFERRED QUALIFICATIONS:   • 5+ years college degree or equivalent industrial sales experience is required .   • Knowledge in remote monitoring solutions and connectivity or similar   • Knowledge of load banking, NFPA 110 requirements, and fuel polishing   • Utilization of a CRM tool, pulling reports, and analyzing data     Essential Duties and Responsibilities: • Develop sales proposals of generator products for customers and professionally present proposals to plant engineers, maintenance personnel, purchasing agents, and/or company executives   • Develop Aftermarket program proposals for the generator service department for customers and professionally present proposals to plant engineers, maintenance personnel, purchasing agents, and/or company executives   • Research and evaluate customer application and necessary aftermarket parts to properly size and/or develop an aftermarket recommendation that meets the customer’s needs   • Ensure the establishment of industry contacts and develop a list of potential customers   • Follow up on sales leads and make cold calls   • Maintain updated understanding of industry trends, technical developments, and government regulations that effect target markets   • Proactively act to close sales and finalize contracts   • Meet established sales quotas and revenue goals   • Resolve customer’s problems with product and/or services   • Follow up on product deliveries   • Monitor and work within established expense allowance   • Generate detailed scope of supply (PMU) and provide to Application Engineer or Service Manager for processing   • Update and maintain Quote Logs   • Maintain Sales Itinerary Report (Weekly)   • Maintain Sales Calls Report (Monthly)   • Other Duties as assigned and the following   Knowledge, Skills and Abilities: • Well-developed sales and presentation skills   • Computer literacy is required , including a working knowledge of applications such as Outlook, Word, PowerPoint, and Excel   • Strong knowledge of Power Generation equipment   • Basic mechanical and technical aptitude including geometric and other mathematical formulas   • Excellent oral and written communication skills   • Proven interpersonal skills with both internal and external customers   • Basic marketing knowledge   • Must be able to handle high pressure situations and adapt well to changes in the market   LEVEL OF INDEPENDENCE :   This position acts under the direction of the branch manager .          Compensation: Generac is committed to fair and equitable compensation practices. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives. Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Regular travel.   “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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