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Senior Strategic Pricing & Value Realization Analyst

Generac · Waukesha, WI · Full time

Posted Sep 23, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a pricing analysis that changed a leadership decision.

What they are checking: Whether their analysis has actually changed a decision, since pricing roles exist to influence leaders, not just to produce reports.

Tell me about working with Finance, Engineering and Operations on a pricing program.

What they are checking: Cross-functional work that the posting says is central to the role.

What would you do

How would you decide how much of a cost increase to pass through to distributors?

What they are checking: Whether they can weigh margin protection against the risk of losing distributors, since pass-through decisions affect both profit and market share.

Sales says a price is too high and is costing deals. How do you check whether that's true?

What they are checking: Whether they test sales anecdotes against win-loss and margin data before acting, since anecdotes alone can push prices down unnecessarily.

You find a pricing discrepancy that has been costing margin for months. What do you do?

What they are checking: Whether they act quickly and openly on a costly pricing error, since hiding or delaying it lets margin losses keep growing.

About the work

Walk me through how you'd measure price realization after an increase.

What they are checking: Whether they know how to check if announced price increases actually hold in the market after discounts and exceptions are applied.

How do you handle pricing differences across channels and subsidiaries?

What they are checking: Whether they understand how pricing differences between channels create conflict, and how to manage it without undermining partners or margins.

What tools do you use for pricing analysis, like Excel, SQL or BI tools?

What they are checking: Whether they have real hands-on skill with the tools needed to analyze large pricing datasets accurately and efficiently in this role.

How would you set value-based prices for a new product with no direct competitor?

What they are checking: Whether they can price based on customer value rather than cost alone, which matters most for new products without clear competitors.

How do you document a pricing process so it's repeatable and auditable?

What they are checking: Owning the pricing process, which the posting assigns to this role.

Practice this interview out loud.

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? This role works cross functionally with Marketing/Sales, Finance, Engineering, Operations, and Supply Chain departments regarding product pricing programs, changes, and discrepancies. Provides corporate pricing support for all product/channel pricing programs including subsidiaries. Pricing strategy and support ensure market competitiveness and corporate profitability. Responsible for pricing process and will manage or participate in various cross-functional team projects that support Generac’s ongoing corporate strategic initiatives. Primary Purpose This role works cross functionally with Marketing/Sales, Finance, Engineering, Operations, and Supply Chain departments regarding product pricing programs, changes, and discrepancies. Provides corporate pricing support for all product/channel pricing programs including subsidiaries. Pricing strategy and support ensure market competitiveness and corporate profitability. Responsible for pricing process and will manage or participate in various cross-functional team projects that support Generac’s ongoing corporate strategic initiatives. Major Responsibilities • Executes corporate pricing strategy and supporting systems by sales channel (residential/wholesale/retail) and product categories across the organization, its subsidiaries, and international markets. • Provides analysis and recommendations on viability of proposed pricing actions related to product promotions within all domestic channels of distribution. • Provides analysis for line reviews within residential/wholesale/retail channels. channels. Ad hoc analysis and reports (e.g., pricing and margin reports) as needed. • Communicate both qualitative and quantitative pricing tools and analytics to support the strategy. • Actively monitor customer profitability, product cost structures and product gross margins to ensure pricing policies align with Generac’s profitability goals. Perform proactive data mining, aggregation, and analysis for the identification of price improvement opportunities. • Develop and own the corporate pricing goals through creating and leading productive interactions across our different functions and disciplines. Proactively identify and resolve issues around pricing and margins. • Champion consistency of pricing application – develop, communicate, promote, and measure consistent models and guidelines. Take ownership of process improvements and drive to successful implementation. • Monitor competitive environment and be prepared to respond to changes based on the market analysis. • Participate in cross-functional teams to communicate and evaluate cost trends, pricing trends and customer communication. Works closely with a variety of departments (e.g., Sales, Finance, Operations, Engineering, etc.) • Create detailed cost analyses for pricing strategic and national/global account projects to maximize success and ensure strategic account pricing and product offerings domestically and internationally; adhere to corporate strategic goals and guidelines. • Provide input to legal for finalizing contract language around business and pricing terms. Minimum Job Requirement s Education • Bachelor’s degree in business, finance or related field, or equivalent experience Certification / License Work Experience • 5 years of experience in data analysis, analyzing pricing structures or related field Knowledge / Skills / Abilities • Ability to think, analyze, and report on diverse business segments • Ability to proficiently use Microsoft Excel, Access, PowerPoint, Word, SAP, SAP BI, Power-BI and Tableau • Deep understanding of financial metrics, including profit and loss statements (P&Ls), gross and net margins, operating income; and key performance indicators (KPIs) • Ability to analyze and interpret financial data to drive strategic decision-making • Ability to develop detailed profit and loss statements (P&Ls) and perform break-even uplift analysis to assess financial performance and inform strategic decisions • Proficient in extracting and manipulating raw data to transform facts into actionable insights • thorough understanding of go-to-market strategies, including how rebates and trade discounts can be used to drive sales, promote market penetration, and incentivize customer loyalty • Able to influence others without direct authority and works effectively with all levels of the organization Physical Requirements and Working Conditions Office Environment (Includes field sales): While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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