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Senior Product Manager

Generac · Sussex, WI · Full time

Posted Sep 25, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Walk me through a business case you built for a new product. How did it hold up after launch?

What they are checking: Rigor and honesty about forecasts versus results.

Tell me about a time you killed or changed a product plan based on competitive intelligence.

What they are checking: Willingness to act on evidence even when the plan is already moving.

Tell me about leading a cross-functional team from concept to launch.

What they are checking: Driving alignment across engineering, operations and sales without direct authority.

What would you do

How would you decide which rental customers versus construction customers to build for first?

What they are checking: Market segmentation and sizing, which the posting asks them to define.

Engineering says a feature will add cost. Sales says customers demand it. How do you decide?

What they are checking: Cost and value tradeoffs, which drive profitability in this portfolio.

How do you gather customer insight for heavy equipment when buyers don't fill out surveys?

What they are checking: Getting real voice-of-customer from rental houses and contractors.

About the work

Where do you see the mobile diesel generator market going over the next five years?

What they are checking: Real market insight on a product line facing emissions rules and new power options.

How do emissions regulations like EPA Tier 4 Final shape a mobile diesel generator roadmap?

What they are checking: Regulatory awareness, which the posting names as part of the competitive landscape.

How do you manage a product through end of life without upsetting existing customers?

What they are checking: Lifecycle management, which the posting puts in scope.

What measures would tell you the portfolio is healthy a year from now?

What they are checking: Linking roadmap decisions to growth and profitability goals.

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Product Manager Deliver results by managing product strategies for the assigned business unit or product portfolio (Mobile Diesel Generators). Drive annual product roadmaps and ensure the fulfillment of business objectives. Major Responsibilities: • Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generators product portfolio to support long-term growth and profitability. • Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position. • Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization. • Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities • Lead new product development initiatives, including business case development, requirements definition, and cross-functional alignment from concept through launch. • Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase-in/phase-out plans. • Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives. • Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals. • Support go-to-market strategies including product positioning, product launches, sales enablement, and marketing initiatives. Minimum Job Requirements: • Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field. • 5+ years of experience in product management or related fields • Establishes and maintains effective relationships with a diverse range of stakeholders, key cross-functional partners, and customers. Works collaboratively rather than in isolation, actively communicating and partnering with cross-functional teams. • Demonstrates the ability to analyze, interpret, and organize data, and translate insights into a clear, compelling story. • Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision-making. • Possesses strong organizational capabilities to successfully manage multiple projects simultaneously. • Demonstrates strong understanding of business operations, strategy, and decision-making. Preferred Job Requirements: • Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products. • Proven success leading new product development (NPD) programs from concept through launch in a cross-functional environment. • Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation. • Experience developing business cases, pricing strategies, and margin improvement initiatives. • Familiarity with forecasting, demand planning, and SIOP processes. • Experience in industrial equipment, construction equipment, rental industry, or related B2B markets Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 30% travel and valid Driver’s License required. #LI-KA1 “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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