Jobs › Generac

Senior Art Director

Generac · Waukesha, WI · Full time

Posted Sep 30, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Walk me through a campaign in your portfolio from the first concept to the final pieces across channels.

What they are checking: Whether they can carry one idea through web, print, video and direct mail without losing it.

Tell me about a time you pushed back on a creative director or a brand partner. How did it end?

What they are checking: Holding a creative point of view while still working well with leadership.

How do you work with a senior writer when you're developing concepts together?

What they are checking: Real partnership with copy, which the posting describes.

What would you do

How would you make a home standby generator feel like peace of mind rather than just a machine?

What they are checking: Strategic creative thinking for a product people buy out of worry about outages.

A product manager wants a sales sheet crammed with every spec. How do you handle it?

What they are checking: Balancing internal requests with what the audience will actually read.

How do you design for an audience that includes homeowners, contractors and dealers?

What they are checking: Audience-focused design across very different buyers.

You have three campaigns due the same week. How do you decide where your own hands need to be?

What they are checking: Prioritizing and delegating as a senior creative under load.

About the work

How do you keep a brand's visual identity consistent across many product lines and distribution channels?

What they are checking: Brand stewardship, which the posting lists as a core responsibility.

How do you plan and direct a product photo or video shoot so you get what you need in one day?

What they are checking: Production planning skill for brand and product shoots.

How do you know if a piece of creative worked after it launched?

What they are checking: Connecting design choices to results, not only to taste.

Practice this interview out loud.

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Art Director is a strategic, creative thinker/art director who will craft ideas to enhance our company brands, product lines across our many products and channels of distribution. They will develop and manage integrated marketing campaigns across diverse businesses; and collaborate with other marketing personnel and creative team members to deliver in all types of media including web, digital, advertising print, sales support tools, direct mail, and video. The person in this role will work closely with the Creative Director and the Senior Writer but must also be able to concept and work independently. Primary Responsibilities: • Lead the creative vision in partnership with the VP Creative director and internal brand partners. • Ability to develop and produce creative concepts through execution. • Oversee the aesthetic and visual direction of the brand’s visual identity. • Work closely with creative, marketing and product teams to conceptualize and design audience-focused marketing communication materials. • Concept, plan, and oversee brand/product shoots. • Work with creative and marketing team members to help develop efficient workflow and processes. • Assist in managing creative teams both internally and externally. • Design for all marketing needs, across all media, including work for seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc. Minimum Qualifications: • Bachelor's degree or equivalent experience • 6 years’ experience writing and editing in a marketing environment. Knowledge / Skills / Abilities • A strong portfolio that demonstrates competency in art direction and design that meets marketing strategy objectives. • Command of Adobe Creative Suite • Familiarity of Microsoft Office • Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast-paced environment. • Ability to set accurate project schedules and work-flow process under significant workload. • Ability to successfully persuade/influence team members, sell ideas effectively and deliver results. • Attention to detail and successful follow through. • Team player, with positive attitude towards the creative process and strong understanding of consumer marketing objectives. Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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