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Sales Representative - Chippewa County Area

Breakthru Beverage · New Auburn, WI · Full time

Posted Sep 11, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you opened a door that had been closed to your company before.

What they are checking: Proven hunting skill and the ability to change a buyer's mind.

Tell me about a sales target you exceeded. What did you do differently?

What they are checking: Whether they understand which of their own habits drive results, so they can repeat them on purpose.

How do you organize a week of driving, calls and follow-up in a large territory?

What they are checking: Time management and routing discipline that maximize time with customers.

Why do you want to sell wine and spirits?

What they are checking: Genuine interest in the category, which helps sustain energy through a hard prospecting role.

What would you do

You would be growing new business in Rusk and Chippewa counties. How would you find your first ten prospects?

What they are checking: A clear prospecting plan for a rural territory with spread-out accounts.

How would you convince a liquor store to add a new wine to a crowded shelf?

What they are checking: Selling on sell-through and margin so the store sees value in the change.

How would you build relationships in small communities where everyone knows each other?

What they are checking: Understanding that reputation and trust spread quickly in small towns.

How would you handle a customer who says your prices are too high compared with another distributor?

What they are checking: Ability to sell value, service and portfolio rather than just matching price.

About the work

What do you need to know about an account's buying habits before you pitch new products?

What they are checking: Preparation and using account history to make relevant recommendations.

What makes a good drink or wine list for a restaurant, and how would you help build one?

What they are checking: Product and menu knowledge that makes them a partner to on-premise accounts.

Practice this interview out loud.

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The full job description

As published by Breakthru Beverage.

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access. Time Type: Full time Remote Type: Job Family Group: Sales Job Description Summary: We’re looking for driven, new-business-focused Sales Representatives to help grow our presence across outstate Wisconsin. Your #1 focus will be identifying, prospecting and winning new accounts. We’ve identified significant opportunities across our Wisconsin market to open doors, build relationships and grow your territory in Rusk / Chippewa Counties. You’ll sell our full portfolio of wine and spirits across on- and off-premise accounts while building lasting customer relationships and driving sales growth. If you’re a hunter who loves winning new business, building relationships and growing a territory, we want you on our team! Job Description: Job Responsibilities: 1. Calls on accounts and covers daily routes by creating an established and efficient routing pattern. • Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable. • Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions. • Maintains product levels in accounts by taking inventory and restocking shelves (where legally permissible). • Educates account staff on priority brands by administering educational staff training seminars. • Manages customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables. • Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management. 2. Achieves sales and merchandising objectives. • Strategizes/preplans on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information. • Understands and works with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand. • Attains standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management. • Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate. • Obtains payments for company by collecting and delivering checks or other remittance from accounts where legally permissible. • Supports account openings by developing opening orders for new accounts in collaboration with Field Sales Manager. • Participates in effective supplier work with sales calls and sales blitzes. 3. Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol product. 4. Other duties, as assigned by the jobholder’s supervisor, may also be required. Minimum Qualifications: • Bachelor’s degree in related field and/or equivalent training and work experience • Minimum of 2 years’ experience in Sales • Basic PC skills using MS Office and other various computer programs including presentation software • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines • Analytic and Reporting skills • Utilize sound judgement and problem-solving skills • Ability to work in fast-paced, high-volume, team environment • Must be at least 21 years of age • Must possess a valid Driver’s License • Must have reliable transportation and proof of auto insurance Physical Requirements: • While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone • While performing the duties of this job, the employee is regularly required to reach overhead, squat and bend • Carrying and lifting 45-65 pounds Competencies: • Accountable for results which impact the department. • Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations. This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description. Salary and Benefit Statement: Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills, and prior relevant experience. This position is eligible to participate in a bonus program. Metrics and level of participation are determined annually. Compensation • $50k Salary • $10k Annual Bonus Potential • $10k Annual Incentives Potential • $3k Annual Car Allowance Benefits • Medical (HMO & PPO), Dental, Vision (PPO), 401(k) matching • Annual PTO Accrual and Holidays • Rollover Flexible Spending Accounts (FSAs) • Free Life and AD&D Insurance Employee Assistance Program - - Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here . If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

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