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Sales Development Associate

Breakthru Beverage · Appleton, WI · Full time

Posted Jun 23, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you sold something by understanding what the customer actually needed.

What they are checking: Consultative selling instead of pushing product, which builds lasting account relationships.

Sometimes you may need to deliver product in a pinch. How do you feel about doing tasks outside pure selling?

What they are checking: Willingness to do what the account needs, since the posting includes deliveries in extenuating circumstances.

Tell me about a time you handled a customer complaint and kept the relationship strong.

What they are checking: Problem solving with customers while protecting long-term business.

This role covers gaps until a permanent rep is hired. How do you stay motivated in a role that keeps changing?

What they are checking: Adaptability and drive in a fill-in role that is often a path into a permanent sales job.

What do you know about wine, beer and spirits, and how would you learn a large portfolio?

What they are checking: Curiosity and a plan to build product knowledge, which makes sales conversations credible.

What would you do

You are covering a route that has no permanent rep. How would you get up to speed on those accounts quickly?

What they are checking: Whether they use account history and buying patterns to serve customers well from day one.

How would you plan an efficient routing pattern across a spread-out territory?

What they are checking: Route planning skill that saves time and covers every account on the right frequency.

A store owner says your competitor gave them a better deal. How do you respond?

What they are checking: Ability to sell on value and service rather than only on price.

About the work

Each month there is new pricing and product programming. How would you use that information on your calls?

What they are checking: Whether they prepare before calls by learning programs and deals that give the account a reason to buy.

How would you make sure brands get maximum visibility in an account with limited shelf space?

What they are checking: Merchandising sense and using point-of-sale materials to win attention where it matters.

How would you keep track of account inventory and know when to suggest a reorder?

What they are checking: Organized account management that prevents out-of-stocks and lost sales.

Practice this interview out loud.

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The full job description

As published by Breakthru Beverage.

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access. Time Type: Full time Remote Type: Job Family Group: Sales Job Description Summary: The Sales Development Associate’s job is to meet or exceed pre-determined service expectations while selling product, merchandising, and fulfilling route management objectives to drive volume and profit growth in accounts. This position helps to cover the routes that do not have current coverage until a permanent sales representative can be assigned. Job Description: Job Responsibilities: Calls on accounts and covers daily routes that do not have coverage by creating an established and efficient routing pattern. • Strategizes/preplans on how best to achieve sales and merchandising objectives and understands accounts’ buying patterns by understanding and reviewing company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information. • Maintains product levels in accounts by taking inventory and restocking shelves (where legal). • Ensures maximum brand visibility within accounts by using effective and current point of sale materials when appropriate. • Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management. • May be expected to obtain payment depending on the market. Extended route coverage in some circumstances. • Attains standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management. • Ensures national account compliance where applicable by accurately completing all necessary surveys. Other duties, as assigned by the jobholder’s supervisor, may also be required. Minimum Qualifications: • Bachelor’s degree in related field and/or equivalent training and work experience • No prior experience required • Basic PC skills using MS Office and other various computer programs including presentation software • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines • Analytic and Reporting skills • Utilize sound judgement and problem-solving skills • Ability to work in fast-paced, high-volume, team environment Preferred Qualifications: • Ability to hold Solicitor’s Permit • Understanding of Wine and Spirits • Strong computer, customer service, and interpersonal expertise • Preferred previous sales experience Physical Requirements: • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone Competencies: • Accountable for meeting own targets, work is reviewed periodically. • Problems encountered will be defined, repetitive, and routine with a solution readily available. This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description. - - Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here . If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

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