Jobs › Associated Bank

Retail Banking Development Officer - Western WI (Float)

Associated Bank · La Crosse, WI · $71,400–$122,400 a year · Full time

Posted Sep 23, 2026 · We last checked this listing on Oct 4, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you coached someone to become better at sales. What did you do?

What they are checking: Whether they have actually improved another person's sales skills, not just their own.

Tell me about a time you helped a team hit a goal they had been missing.

What they are checking: Whether they have a track record of turning results around.

What would you do

You observe a relationship banker who rushes customers and misses needs. How do you give feedback in the moment?

What they are checking: Whether they can give real-time feedback that is specific, kind and useful.

How do you coach sales without encouraging bankers to push products customers do not need?

What they are checking: Whether they can build results while protecting customer trust and avoiding bad sales practices.

This is a float role across Western Wisconsin branches. How would you plan your weeks?

What they are checking: Whether they can organize travel and time across many branches to support each fairly.

A branch manager does not want you in their branch. How do you win them over?

What they are checking: Whether they can partner with leaders they do not manage.

About the work

How would you use sales metrics to decide which bankers need help and what kind?

What they are checking: Whether they can read data to find the real skill gap behind the numbers.

How would you run a training session on a new product so it changes behavior, not just shares information?

What they are checking: Whether they know how to make training practical with role play and follow-up.

How do you build a development plan for a banker who wants to move up?

What they are checking: Whether they help people grow their careers, which the role names as part of the job.

What makes a great relationship banker conversation with a customer?

What they are checking: Whether they know the skills they will be coaching well enough to model them.

Practice this interview out loud.

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The full job description

As published by Associated Bank.

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. The Retail Banking Development Officer strengthens sales performance across the branch network by coaching Relationship Bankers and improving customer engagement. This role helps teams build deeper relationships, grow business results, and develop professionally. You’ll have a direct impact on both colleague success and overall retail growth. Key Accountabilities • Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills • Conduct in-branch observations and deliver real-time, actionable feedback to drive performance • Analyze sales metrics to identify trends and create targeted development plans • Partner with branch leaders to improve team effectiveness and achieve business goals • Facilitate training sessions on sales techniques, products, and customer engagement • Support consistent execution of sales processes and tools across branches • Collaborate with cross-functional teams to align training with business strategies Education & Experience Required • Bachelor’s degree or equivalent experience. Business, Finance, HR, or related field • 5+ years of experience in retail banking, financial services, or sales coaching • 2+ years of success in a customer-facing banking role such as Branch Manager, Market Manager, or similar role • Valid driver’s license and ability to travel between branch locations Preferred • Successful multi-branch experience with proven experience within a sales leadership role Why You’ll Love Working Here You’ll join a collaborative team focused on growth, development, and delivering strong customer outcomes. This role offers the opportunity to build leadership skills, expand your impact, and shape the success of retail teams across the network. Apply today to make an impact! We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life. • Retirement savings including both 401(k) and Pension plans. • Paid time off to volunteer in your community. • Opportunities to connect with others through our diversity-focused Colleague Resource Groups. • Competitive salaries with professional development and advancement opportunities. • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. • Personal banking, loan, investment and insurance benefits. Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on  Facebook ,  LinkedIn  and  X . Artificial Intelligence Statement To support our recruiting process, we may use artificial intelligence ("AI") or automated technologies to collect, organize, sort, and analyze information submitted by applicants. These tools may assist our Talent Acquisition professionals in identifying applicants who appear to satisfy the minimum qualifications for a position. AI is not used to make employment decisions on behalf of Associated Bank. No applicant will be selected or rejected solely based on the output of an AI tool. Hiring decisions are made by Associated Bank personnel who review applicant information and exercise independent judgment in accordance with applicable law and company policies. Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish . Know Your Right to Work English or Spanish . Associated Bank is Pay Transparency compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $71,400.00 - $122,400.00 per year

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