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Product Marketing Manager - Pricing and Packaging

Relativity · IL · Full time

Posted May 1, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a pricing or packaging change you recommended. What data did you use, and what happened?

What they are checking: Whether they have driven real pricing decisions and can show results.

Tell me about a time a pricing decision did not work as planned.

What they are checking: Whether they review pricing outcomes honestly and adjust course instead of defending the original call.

How do you explain a pricing change to sales teams so they can sell it well?

What they are checking: Whether they can roll out pricing in a way the field understands and supports.

What would you do

Finance wants higher prices, and Sales wants lower ones to close deals. How do you handle it?

What they are checking: Whether they can bridge teams with data and find an answer both can support.

How would you package RelativityOne features for different customer types like law firms and corporations?

What they are checking: Whether they understand how segments value features differently and package accordingly.

About the work

How would you price a new generative AI feature where usage costs vary a lot by customer?

What they are checking: Whether they understand how variable compute costs affect margin and pricing model choices.

Walk me through how you would build a business case for a new pricing tier.

What they are checking: Whether they can model revenue, adoption and cannibalization in a structured way.

How do you figure out what customers value enough to pay for?

What they are checking: Whether they use research methods like interviews, surveys and win-loss data rather than guessing.

How do you track competitor pricing when much of it is not public?

What they are checking: Whether they gather competitive intelligence creatively and ethically.

How comfortable are you building financial models in Excel or similar tools?

What they are checking: Whether they can do the analysis themselves rather than depending on finance.

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The full job description

As published by Relativity.

Posting Type Hybrid Job Overview The Product Marketing Manager – Pricing & Packaging is responsible for developing pricing and packaging strategies and business case development required to support pricing decisions for existing products and new product launches, including generative AI-powered initiatives. This role serves as a strategic bridge between Finance, Product Marketing, and Product Management to provide data-driven insights and recommendations to support the growth of our product portfolio. Job Description and Requirements Role Responsibilities Analytics & Strategic Decision Support • Develop decision frameworks and structure analyses to support the development of pricing recommendations. • Understand value drivers and cost drivers across the product portfolio. • Assess product performance, market opportunities, and financial results to inform pricing and packaging opportunity areas. • Collaborate closely with product marketing, product management, and finance teams to drive strategic decision-making for individual products and the overall platform. Competitive Research and Positioning • Continuously monitor and analyze the competitive landscape, including pricing and packaging strategies of key competitors. • Develop and implement pricing and packaging strategies that enhance Relativity’s market positioning and drive revenue growth. • Represent Relativity’s competitive positioning relative to price and value to other parts of the organization to inform GTM and product strategy. Cross-Functional Execution and Enablement • Partner with and serve as a subject matter expert for operational teams to execute commercialization strategies effectively. • Ensure field teams understand commercialization strategies and have the tools and messaging to communicate value to customers. Preferred qualifications • Understanding of the e-Discovery industry • Experience in strategy consulting • Demonstrated ability to work effectively cross-functionally and with executive leadership Minimum qualifications • 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting • Strong analytical and communication skills Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values: $106,000 and $158,000 The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position. Required Skills: Demand Generation, Digital Marketing, Marketing Strategies, Market Intelligence, Market Positioning, Market Strategy, Pricing Strategies, Product Launches, Product Marketing, Sales Enablement

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