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Marketing Manager, Patient Services Marketing & Strategy

AbbVie · Mettawa, IL · Full time · Marketing

Posted Sep 14, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a patient support programme you have marketed or built for.

What they are checking: Whether patient services is familiar, since it is not the same as brand marketing.

This role has no direct reports but has to lead cross-functionally. How do you do that?

What they are checking: The posting is explicit about influence without authority, which is the whole job.

Tell me about a programme that did not get used the way you expected.

What they are checking: Whether they will admit a failure and whether they diagnosed it honestly.

Tell me about working with an external vendor so what they delivered was what you needed.

What they are checking: Vendor management, which is where budget disappears.

What do you think patients most need that the industry does badly?

What they are checking: Whether they have a point of view.

What would you do

How do you work out what patients actually struggle with rather than what the brand assumes?

What they are checking: Whether they start from the patient or from the strategy deck.

How do you work across several brands and therapeutic areas at once?

What they are checking: The posting says multiple brands, which means competing priorities with no hierarchy.

How do you influence a brand team that wants something you think is wrong for patients?

What they are checking: Where their line is when the brand and the patient pull apart.

About the work

Walk me through getting a piece of patient-facing material through review and compliance.

What they are checking: Real experience of the regulated review process, which is where pharma timelines go.

How do you measure whether a care model is working?

What they are checking: Whether they measure outcomes or activity.

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The full job description

As published by AbbVie.

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential. The Marketing Manager, Patient Services Marketing & Strategy is responsible for collaborating with multiple teams to ensure the successful development and execution of strategies for APS Patient Marketing in Parkingson’s Disease. Strong leadership and ability to collaborate across a complicated matrix are required, working with cross-functional partners in Patient Services, Digital Lab, Co-pay Center of Excellence, Nurse Ambassadors, Patient Engagement, Patient Services Training, Brand team and other cross-franchise teams, in addition to dedicated to Patient Service functions such as Business Technology Solutions, finance, regulatory, legal, medical, marketing analytics, business insights and creative agencies and Commercial Brand marketing team. This role does not have direct reports but must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance. This individual will report to the Associate Director, Patient Services Marketing. Responsibilities (may shift based on business needs): • Develop and implement marketing strategic and tactical plans, for Parkinson’s brands focused on achieving the brand aligned objectives • Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure they have the resources they need to adhere to their doctor-prescribed treatment plan • Consistently execute multiple marketing initiatives on time with excellence • Proactively identify risks, remove barriers, and develop creative solutions that accelerate execution. • Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics • Act as the central point of coordination across internal and external stakeholders to move assigned projects efficiently from concept through execution within a highly matrixed organization to support ongoing Care Model development • Simplify complex medical data to ensure patient understanding • Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand • Effectively track and manage the marketing budget • BA/BS required • Minimum 3 years of pharmaceutical industry experience • At least 2 years of marketing experience with track record of tactical execution and evidence of developing marketing competencies • Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management • Exceptionally organized and capable of managing numerous unrelated projects simultaneously without losing attention to detail • Skilled at building alignment among stakeholders with differing priorities • Energized by complexity and a fast-moving commercial environment • Passionate about improving outcomes for patients living with Parkinson’s disease "Talent will be hired at a level commensurate with experience." Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ • This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

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