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Marketing Manager, Global Sales Enablement

Cushman & Wakefield · Chicago, IL · $93,500–$110,000 a year · Full time

Posted Sep 17, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you got busy subject matter experts to give you content on deadline.

What they are checking: Whether they can get input from senior people who have other priorities, without nagging them into ignoring you.

Describe a sales enablement event or training you helped run. How did you measure whether it worked?

What they are checking: Whether they tie enablement work to outcomes like usage or pipeline, not just attendance.

Tell me about a time you had to write a value proposition for a complex service. How did you make it clear?

What they are checking: Whether they can turn complicated service offerings into plain, client-focused language.

What would you do

You'd own global capabilities decks for priority industries and service lines. How do you keep dozens of decks current without them drifting out of date?

What they are checking: Whether they can set up an update rhythm and ownership so content stays accurate at scale.

Two global industry leaders want different messages in the same capabilities deck. How do you resolve it?

What they are checking: Whether they can align stakeholders around firm priorities and escalate when they can't agree.

How would you set up a regular cadence of engagement with global leadership teams that they'll keep showing up for?

What they are checking: Whether they can make recurring meetings worth the leaders' time across regions and time zones.

A business developer in Asia says the materials don't fit their market. What do you do?

What they are checking: Whether they balance global consistency with what works locally, as a connector across regions.

About the work

How would you organize a central library of case studies so business developers can actually find what they need?

What they are checking: Whether they think about tagging, search and the user's need rather than just storing files.

What makes a case study useful in a pursuit, and what makes one useless?

What they are checking: Whether they understand that proof of results tailored to a buyer is what helps win business.

The posting mentions systems that improve visibility into business development activity. What tools or reports have you used for that?

What they are checking: Whether they have real experience with CRM or pipeline reporting that supports sales teams.

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The full job description

As published by Cushman & Wakefield.

Job Title Marketing Manager, Global Sales Enablement Job Description Summary The Marketing Manager, Global Sales Enablement supports the development, organization, and promotion of Cushman & Wakefield's global industry and service line capabilities. Working closely with global industry leaders, service line leaders, business development teams, and marketing stakeholders, this role helps ensure the firm's capabilities, client successes, and strategic priorities are consistently communicated across internal and external channels. The position is responsible for maintaining global capabilities materials, managing a centralized library of case studies and supporting content, coordinating regular engagement with global leadership teams, supporting sales enablement events, and contributing to systems that improve visibility into business development activities and opportunities. This role serves as a key connector across regions and functions, helping to drive alignment, knowledge sharing, and growth initiatives. Job Description Responsibilities: Global Capabilities & Content Management • Create and maintain global capabilities decks for priority industries and service lines. • Coordinate content updates with subject matter experts and business leaders. • Ensure presentations, value propositions, and supporting materials remain current and aligned with firm priorities. • Organize and maintain centralized repositories of approved global marketing and business development content. Case Study & Knowledge Management • Establish processes and standards for case study submission, review, client approval, and distribution. • Collect, organize, and maintain global client case studies, key wins, and success stories. • Identify opportunities to showcase successful client outcomes across marketing and business development channels. Messaging & Website Alignment • Partner with marketing and digital teams to maintain consistent messaging across websites, presentations, and business development materials. • Support website content updates related to industries, service lines, and global capabilities, including coordination of country-level content. • Monitor content consistency and identify opportunities for improvement. Business Development Alignment • Coordinate information sharing among global leaders and regional teams through recurring meetings and communications. • Prepare agendas, capture action items, and track progress on priority initiatives with stakeholders. • Support cross-functional projects that strengthen collaboration across regions and business lines. Qualifications: • Bachelor’s degree in marketing, communications, journalism, or a related field required. • 5–7+ years of progressive experience in B2B marketing or communications, preferably within professional services or commercial real estate. • Demonstrated experience supporting business development efforts and independently developing client-facing sales materials. • Proven ability execute with minimal oversight, managing multiple initiatives simultaneously. • Experience working directly with senior-level stakeholders, including business leaders. • Exceptional written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging. • Strong project leadership skills and the ability to manage cross-functional teams and external partners. • Comfortable operating in a fast-paced, matrixed organization. • Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite. Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications. The company will not pay less than minimum wage for this role. The compensation for the position is: $ 93,500.00 - $110,000.00 Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com . Please refer to the job title and job location when you contact us. INCO: “Cushman & Wakefield”

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